Middle childhood and adolescence development
Case study - 3 pages - Psychology
Adolescence is undoubtedly the most unbalanced division of an individual's life span development. It is during this part of an individual's life that they are transitioning from youth into adulthood. This era of transition changes faintly between every individual but all adolescents go through a...
Environmental issues affecting beauty salon in the international arena
Case study - 2 pages - Educational studies
The beauty industry has been drastically growing and spreading into various countries around the world. In the United States, the industry has proven to be a recession-proof industry that has not been affected by the economic recession. A beauty salon is a component of the beauty industry that...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
Strategic Analysis of the BIC Group
Case study - 11 pages - Business strategy
The BIC Group is a publicly traded company, founded on October 25, 1945, under the name of PPP (pens, mechanical pencils and accessories) by Marcel Bich with the help of Edouard Buffard. The company launched the BIC Cristal pen. The company grew rapidly abroad, especially during the 50s, and...
What is race?
Essay - 3 pages - Social, moral & civic education
Through the many works done by different scholars in the field of racism, various scholars have come up with many ways to define what race is. Malik (1996) defines race as a group of people who have a difference in biological traits and society finds them to be socially significant. Race is a...
SWOT Analysis - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
Organic and natural products have become widespread over the years and have gained a prominent place in the purchasing habits of consumers. Simple trendy products a few years ago have become real substitutes for traditional products in all areas: food, household products but also cosmetic...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of...
L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part...
Strategic management
Internship report - 8 pages - Management
Context: Our firm, SYNERGIA is a medium-sized company that makes environmentally friendly cosmetics - cosmetics cover different and important sectors of goods such as make-up, alcoholic fragrance, beauty and care products, hair care, body products (…) We operate, up to...
Strategic plan: "L´Oréal"
Case study - 26 pages - Business strategy
L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
Dove - Analysis of marketing plan
Market study - 15 pages - Services marketing
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of...
Traits common to mankind throughout the world
Case study - 2 pages - Educational studies
One trait common to humankind is speech. The voice box or the larynx sits lower within the throat in people than in chimps. This factor enables human speech. The ancestors of human evolved roughly 350, 000 years ago with a descended larynx (Jolly, 2001). We have a descended hyoid bone that is not...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff...
International Strategic Management - L'Oreal
Thesis - 13 pages - Business strategy
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...
Analyzing the strategy of "Tresses" hairdressing services
Thesis - 8 pages - Business strategy
The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in catering...
Strategic analysis of the L'Oreal group
Thesis - 32 pages - Business strategy
The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products by...
Female Beauty in Japan: perceptions and evolutions
Thesis - 7 pages - Sociology & social sciences
Japan, is widely known for origami, the art of folding a kimono, ikebana and many such arts that require patience and discipline and seek to "beautify" the environment. However, in this document we will study the Japanese notion of beauty as it is applied to women. What does it mean to be...
Estee Lauder: Brand management
Thesis - 5 pages - Management
The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care,...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...
Evolution of marketing in the cosmetics sector by Dove: A three-point analysis
Worksheets - 5 pages - Management
Through the centuries, the image and role of women have taken several forms. However, women have always been confronted with very restricted stereotypes of beauty. Historically, society and the media define the standards of beauty that most women seek to comply. From the 60s, the cult of...
Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The...
Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
The success of the Barbie headstock
Case study - 4 pages - Services marketing
As an international star, and a doll dream for millions of little girls, this is the story of the famous doll, Barbie. Ruth Handler, the founder of Mattel (1945), wanted to create a new model doll accompanied by a range of clothing and accessories. Hence, she bought the patent of Bild Lili (a...
Data sheet: CARE International
Essay - 10 pages - Services marketing
CARE International focuses on the technology of 'avant-garde' and the pending the needs of consumers in respect of personal care products. CARE International is based on a simple philosophy: innovate and offer the greatest number of consumers with the most innovative...
Case L'Oreal - 'Synergie and Belle Couleur'
Case study - 10 pages - Business strategy
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
American Girl Company
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group 3 to 12...
Unilever UK
Market study - 10 pages - Business strategy
Boasting annual sales of nearly ?2.4 billion, after the US, the UK is the second largest Unilever country. Around the UK, it has annual sales of almost £900 million, employing 2,000 people at 11 locations. While there are 400 brands globally, UK has over 35 brands covering food, home and personal...
Estee Lauder Companies, Inc. -Creating Fashion for the world
Market study - 7 pages - Business strategy
"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The...
