PESTEL Analysis - McDonald's
Case study - 5 pages - Services marketing
In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...
SWOT Analysis - Burger King
Case study - 5 pages - Brand management
The Burger King group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957, they created the now-iconic Whopper, a hamburger that boasts of being flame-grilled meat. In 1963, Burger King began its international conquest and exported to Mexico. In 1975,...
Marketing Mix - McDonald's
Case study - 6 pages - Brand management
It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's. McDonald's...
The integration with production systems
Case study - 3 pages - Educational studies
The industrial refrigeration of meat, grain crushing and oil filling are segments of the agroindustrial complex that brings together a set of productive chains that downstream characterized by the use of goods from agricultural activities and the amount by marketing process increasingly complex....
Presentation of McDonald's strategies in France
Case study - 9 pages - Services marketing
In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...
McDonald's: Strategic challenge and SWOT analysis
Internship report - 47 pages - Business strategy
In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...
British airways SWOT and PESTL analysis
Internship report - 44 pages - Business strategy
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...
McDonald's: Strategic challenge and SWOT analysis
Thesis - 30 pages - Business strategy
In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...
Training in a company: The example of McDonald's
Case study - 5 pages - Human resources
Lifelong learning? The hamburger chain McDonald's knew what the term meant before it gained popularity. “Training is rooted in our corporate culture," said Sabine Gekiere, HR manager at McDonald's in Belgium. "It's part of our DNA." It is now possible to enhance the...
The Hague-Visby Rules and Its Alternatives
Case study - 12 pages - Educational studies
‘The Hague-Visby Rules 1968 built upon the Hague Rules 1924 and the United States Harter Act 1893. They were intended to balance the competing interests of both carriers and shippers. However, it could be argued that the Hague-Visby Rules 1968 failed to achieve this balance as the rules were...
Burger King
Thesis - 7 pages - Business strategy
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its...
Karen Horney and her psychological thoughts
Thesis - 4 pages - Psychology
Karen Horney occupys an important place in psychology and psychological thought. She was dedicated to psychology and the admirable thirst for knowledge. She followed the psychoanalyst school of thought and was instrumental in the creation of the psychological field as it stands today. As one of...
Burger King - International Marketing Planning
Thesis - 15 pages - Services marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
Cultural Transformations
Thesis - 3 pages - Modern history
World War Two left Europe war torn and destitute. Over 30 million people had been “uprooted, transplanted, expelled, deported and dispersed…in the years 1939-43” (Judt, Postwar, p. 23). Many cities were completely destroyed including Minsk, Royan, Le Havre, Hamburg, Cologne,...
The impact of negative rumors on consumers' behaviors
Essay - 13 pages - Services marketing
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous...
The Art of Loving War
Essay - 6 pages - Political science
The image of a soldier is that of a stereotype. He barely passed high school or did not pass at all. He laughed at the idea of college, he laughed at the price. He works every weekday and drinks every weekend. Bosses and police officers have no reasons to give him a second chance. “One...
"Dr Tasty": Business plan of a healthy fast-food
Business plan - 11 pages - Business strategy
My project is to implement a healthy fast food I called “Dr Tasty”. It will take the juridical form of a franchise. This fast food will propose two kinds of products - ones will be similar to a hamburger, the others will be “natural” ones (what I mean by natural is:...
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
The demystification of financial jargon
Thesis - 5 pages - Finance
“Finance” is a very broad term that encompasses a whole gamut of micro and macro domain specific definitions, usage and applications. As a subject, it is very critical from the societal perspective as it influences our everyday existence and has far reaching implications on the lives...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand...
