China : a power in transition
Essay - 6 pages - International relations
Deng Xiaoping's death on February , 1997, left China without the " father " of the evolution it had been following since 1978. . Though he was a survivor of the Long March, he repelled a lot of Mao Zedong's inheritance and introduced his country to what is certainly the single most...
Asian pacific business since 1997: Samsung and South Korea - publié le 16/01/2009
Essay - 11 pages - Economy general
Everybody knows Samsung, Toyota, Sony, LG or even Hyundai which are very famous brand all over the world. Those very successful companies have similarity. Indeed, all of them come from the Pacific Rim. The Pacific Rim is defined by "far Eastern countries and markets bordering the Pacific Ocean,...
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
H&M on the Japanese market (2007) - publié le 19/01/2009
Essay - 9 pages - Business strategy
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...
Standard Chartered Bank and human resource management
Thesis - 24 pages - Human resources
Standard Chartered Bank is a British bank headquartered in London with operations in more than seventy countries. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) and employs 73,000 people. Despite its British base, it has few...
Comparing the response to cholera in Zimbabwe with SARS response in Toronto - Public health systems in crisis
Thesis - 5 pages - Social, moral & civic education
This is an article about two diseases: cholera and SARS. Pandemics today potentially can spread from one part of the globe to another. The spread of SARS from Hong Kong where it was first identified and isolated, to Toronto (which was particularly hard hit), in part has to do...
Estee Lauder: Brand management
Thesis - 5 pages - Management
The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...
Internationalization of a brand - the case of Nespresso
Case study - 34 pages - International marketing
First, to introduce this company one should notice that it is one of the most successful global brand that has been recently launched. Despite being physically present in only 35 countries, Nespresso is worldwide famous. Thanks to its consistent premium positioning and a long-term innovative...
ESD implementation and acceptance strategy
Thesis - 3 pages - Business strategy
The ESD scheme, launched in December 2000, was the first scheme in the world that combined both public and commerce services into a single Government portal operated by a single private operator, ESD Services Limited (ESDSL). The government's goal was for Hong Kong's 6.8 million...
Is violence the best way to protest? - published: 13/10/2023
Essay - 1 pages - Social, moral & civic education
We are currently witnessing a surge in popular unrest all across the world. In that regard, 2019 has been a very busy year. Protests that sometimes turned violent have happened in many countries, including but not limited to France, Hong Kong, Lebanon, and Spain... 2020 will...
H&M on the Japanese market (2007)
Market study - 11 pages - Fashion and ready to wear marketing
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...
Asian pacific business since 1997: Samsung and South Korea
Case study - 13 pages - Foreign markets
Everybody knows Samsung, Toyota, Sony, LG or even Hyundai which are very famous brand all over the world. Those very successful companies have similarity. Indeed, all of them come from the Pacific Rim. The Pacific Rim is defined by "far Eastern countries and markets bordering the Pacific Ocean,...
People's Republic of China and Chinese Overseas: how did the Chinese "traitors" became developers of their country?
Essay - 7 pages - Political science
The chinese people have had a long tradition of migration, nevertheless, the intricacy of the chinese diasporic phenomenon and the fact that it is made up of complex elements of migration, makes it difficult to understand. Moreover, the consideration of the great ethnic, linguistic and cultural...
Internationalization Strategies of Wal-Mart and Tesco
Case study - 11 pages - Business strategy
We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...
The Walt Disney Company since 1923 till present
Case study - 10 pages - Services marketing
We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo...
Showroomprive.com - Case study
Case study - 10 pages - Business strategy
In 2011, statistics show that purchases is less numerous, means people by fewer products, and prefer buys them during sales period. According to the increase of online website, people prefer to look for discount and buy product online, they try to become “expert in online discount”,...
Marketing case study: Gucci
Market study - 18 pages - Services marketing
With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...
Foreign exchange markets (12 slides)
Presentation - 4 pages - Finance
Forex market is an over the counter market, through which we can convert one country's currency into another. Participants like market makers, brokers, corporate and individual customers are physically separated from each other. A Forex trader can work from home or office at his chosen hours of...
Drunken deconstruction
Thesis - 4 pages - Film studies
Drunken Master (Woo-ping Yuen, 1978) stars legendary martial arts film actor and kung fu master Jackie Chan. Even though it is a comedy and contains nonstop action, and fight scenes, the film does contain some very serious political and historical undertones and has a wide influence culturally on...
Comparative international accounting systems and practices - publié le 28/09/2006
Essay - 26 pages - Accounting
There is no doubt that Anglo-Saxon accounting can be distinguished from accounting in continental Europe, Asia, Latin American, and many other parts of the world. It is practiced not only in the United States and United Kingdom, but also to an important extent in countries where, for example, the...
The Courter - Salman Rushdie (1994) - Post-Colonial identity
Essay - 5 pages - Sociology & social sciences
The consequences of British Colonial Empire can be felt in today's English society in various areas including politics, economics, culture, sociology, literature, linguistics… However, in this essay we will focus on the cultural impact of colonialism, and more precisely on the consequences...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
ELB International Trading & Sourcing Company, China June/ July 2008
Internship report - 14 pages - International marketing
China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games, China also speaks about it's economic...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Applying Sociological Theories on my Personal Life: Sex and Gender
Essay - 4 pages - Educational studies
Social conflict theory is one of the major theoretical perspectives in society. This theory views the society as a system that is composed of different groups that are not equal, and therefore the differences generate conflict and change (Dillon, 89). Based on sex and gender, every society that...
Business strategies: The Carrefour group
Case study - 16 pages - Business strategy
The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...
Comparative international accounting systems and practices
Essay - 26 pages - Accounting
Undoubtedly, the Anglo-Saxon form of accounting can be distinguished from other accounting practices across regions such as continental Europe, Asia, Latin American, and many other parts of the world. This form of accounting pattern is particularly practiced in the United States and the United...
Case study of Jurassic Toys, Strategy Marketing and External analysis
Case study - 10 pages - Services marketing
This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of the toy...
An in-depth analysis of the role of the Brazilian state in its economic development - publié le 17/05/2009
Thesis - 6 pages - Economy general
The third world is a subject which has caused much ink. Several features can be found as economic problems, political instability, authoritarian regimes. However, some countries as the tigers (South Korea, Taiwan, Singapore and Hong-Kong) succeed in dealing with their economic and...
Business organization global overview - HSBC's company
Case study - 6 pages - Business strategy
HSBC comes from an old British colony's trading house located in Hong Kong's during the XIXe c. Later, in 1991, the business structure has been then turned into a British multinational banking and financial services holding company. This is one of the largest banks in the...
