Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is...
International marketing: the case of Golf Groups Direct
Case study - 17 pages - International marketing
This article proposes an understanding of issues related to international marketing. From this understanding, it is analyzed the case of Golf Groups Direct, an online golf tour operator company. This firm, originally working in the UK market, wants to introduce the German market. It thus provides...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...
International marketing - published: 29/07/2009
Thesis - 5 pages - Services marketing
Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and coming in existence of regional and global...
Essay: "Today, markets have become so similar that it is possible to market identical products and services around the world using standardized marketing mixes." Discuss
Essay - 5 pages - International marketing
The key word with regard to the growth of any company is: innovation. We live in a materialistic society where the consumers needs have grown and where the competition between companies is very hard, in the globalization context. Today, it has become common for a company to target foreign markets...
Analysis of Nokia
Case study - 16 pages - Services marketing
Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s, Nokia...
Case Nestlé Waters: enter the Indian bottled water market
Case study - 10 pages - International marketing
Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Waterford Wedgwood Crystal Company
Case study - 6 pages - Business strategy
Waterford Wedgwood Crystal Company is the leader in luxury crystal and ceramics, represented in more than 80 countries worldwide. It produces handcrafted crystal, lamps, giftware and tableware and has the largest variety of products in the market. It is also well-known for manufacturing trophies...
Frenchy Yummy, Implantation of Retail Shop in China
Market study - 15 pages - International marketing
Frenchy Yummy is a well-known French company specialized in the ready-to-wear industry for children. The company targets essentially middle class category mums, by offering wide clothes collections dedicated especially for children aged between 0 and 12. In France, the company met with success...
Global Business Economics and Finance - AmRest Holding SE
Case study - 13 pages - International economy
AmRest Holdings SE is a public limited company with operations in the global bar and restaurant industry. The firm's headquarters are in Madrid, Spain. AmRest enjoys market dominance in Eastern and Central Europe. It operates several subsidiary firms, including Burger King, Pizza Hut,...
China analysis: Marks & Spencer - publié le 09/12/2010
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
Policy brief How should China react to the Japanese PM's war shrine visit ?
Essay - 8 pages - International relations
It is in China's interest to settle the Yasukuni Shrine issue, because nationalism and historical revisionism on both sides constitute the roots of the problem. China should, firstly, stop incentivizing nationalism at home and, secondly, share common historical facts with Japan by carrying...
The feasibility study of Hachette Books in Japan
Market study - 8 pages - Services marketing
Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the...
Intercultural Management - published: 20/01/2009
Essay - 11 pages - Management
The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons in charge. Companies are increasingly...
Internationalisation process of firms: theories; motives and influencing factors - publié le 29/09/2010
Essay - 23 pages - Business strategy
In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...
IKEA in China - publié le 29/09/2010
Case study - 14 pages - Services marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Presentation of the IKEA international group - publié le 29/09/2010
Case study - 34 pages - Services marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
Investment study in India to bring photovoltaic solutions to locality
Market study - 4 pages - Business strategy
Our modern global economy shows different patterns that are directly affecting the way firms internationalize. The world economy is made up of different stages of development, advanced, developing and transition economies (WTO). This classification focuses on categorizing the environment in which...
Strategic marketing of Caroll: Case study
Case study - 10 pages - Business strategy
Expanding business abroad is becoming one of the most implemented marketing strategies of the century, considering the expansion of globalization, to expand sale profits and create a more powerful and recognized brand. This is called as an internationalization strategy. Concerning the...
China analysis: Marks & Spencer
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...
IKEA in China
Case study - 14 pages - International marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2008)
Case study - 12 pages - Business strategy
In the course of making a suitable strategy, we had to make a strategic analysis of both the companies. We chose a recurring theme that may seem that it concerns us directly, the cola market.It seemed interesting to take the two protagonists of the cola market, two companies with very different...
Strategies of Ford
Case study - 5 pages - Business strategy
Introduction: Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.) Automobile market: The automobile market is accountable for the birth and evolution of the major technological...
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market...
Internationalisation process of firms: theories; motives and influencing factors
Essay - 23 pages - Business strategy
In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
Is it ethical to manufacture as cheap as possible?
Essay - 7 pages - Management
The domestic environment in which firms constantly compete helps shape their ability to grapple with international markets. To tussle through this phase of vigorous competition, firms in the domestic area must continually strive to reduce costs, boost product quality, increase productivity, and...
Operating methods in global business
Essay - 15 pages - Business strategy
When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...
