Design a marketing plan for the French "fashion house" Caroll which is aiming to enter the Chinese market
Case study - 14 pages - International marketing
China represents one of the markets with the greatest potential in the world and attracts more foreign capital. There are approximately 1 200 French companies established in China with 200 000 employees. It is one of the largest markets in terms of inhabitants (1.3 billion potential...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China - publié le 29/09/2010
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...
International management: french capsule market - published: 29/09/2010
Market study - 10 pages - Services marketing
In its early years, coffee was considered a luxury product reserved for the rich. Then in the 80s, this changed and coffee became a common beverage that the everyone could afford. Because of this changed image, sales plummeted and coffee companies had to work hard to restore coffee's luxury...
Gabriel's customer relationship on the Chinese market
Case study - 7 pages - Business strategy
This report will focus on the customer relationship on the Chinese market due to the high growth. The revenue growth is accounted for 60% in 2010/2011 in Gabriel China. Gabriel's customer rela-tionship on the European market was also investigated because differences between...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - International marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
E-Business: Market entry strategy for Skype in Morocco
Case study - 18 pages - Design and digital creation
E-Business : Market entry strategy for Skype in Morocco (titre original) Since the integration of internet and new technologies of information and telecommunication in the every day life of companies, huge opportunities had appeared. These opportunities are even more important since the...
How to succeed on the Chinese dairy products market?
Case study - 11 pages - International marketing
Occidental companies have often experienced difficulties to sell products in foreign countries, and especially in China. Indeed, this country has a strong culture and its own consumption habits. Thus, without considering seriously the differences between occidental and oriental consumers, many...
The Chinese wine market (2006)
Market study - 8 pages - International marketing
We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is to take more than 10% of...
The market for chocolate in Japan
Thesis - 20 pages - Services marketing
The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been increasing abroad...
Case study: Whole Foods Market
Case study - 6 pages - Business strategy
Founded in 1980 in Austin Texas, Whole Foods is a supermarket focused in health, natural and organic products all across the United States. First consolidated as a small local store with 19 workers, presently Whole Foods has outlets in 36 states in the US and other countries such as Canada and...
India: Online pet care market outlook 2013
Case study - 4 pages - Management
Online pet care segment witnessed higher double digit value sales growth of 25% on year-on-year basis in 2011-2012. It further registered annual transactions increase of 22% on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 28% with respect to value...
Nagpur soft drink market study 2012
Case study - 12 pages - Management
Nagpur soft drink segment value sales stood at US$2.8 million, with year-on-year growth of 34.3% in 2011-2012. The segment value sales are stipulated to reach US$7.7 million, with CAGR of 40.1% in next 2-3 years (2012-2015e). The market has witnessed exponential volume sales of 6.74...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Fashion and ready to wear marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the...
Danone's UK Operation and Market Position
Market study - 10 pages - Business strategy
"Danone SA, incorporated on February 2, 1899, is a French-based company engaged in food processing activities. The Company's UK unit operates in four business lines, including Fresh Dairy Products, Waters, Baby Nutrition and Medical Nutrition. In Europe the Company's main markets are...
The energy drinks market in Europe : a market for the future ? - published: 29/09/2010
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic...
Strategy of penetration of a Chinese company on the African continent
Case study - 8 pages - Business strategy
This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage...
A market research on the internet
Market study - 16 pages - Economy general
'Market research is the identification, collection, analysis and exploitation of data and information relating to a marketing problem to provide information to make better decisions'. Market investigation has also been defined in a report of 'The Definition Committee in...
The water market : actors and strategies
Market study - 26 pages - Brand management
Nestle and Danone are the two main players in the bottled water segment market in the world, competing against each other in certain markets, whereas differentiating from each other in others. Before discussing the environment in which these two companies are evolving, first will...
Market research: coffee market - published: 27/03/2012
Market study - 15 pages - Services marketing
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends,...
Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products
Case study - 19 pages - Services marketing
Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...
Market research: Godefroy Diffusion, Denmark (2007)
Market study - 10 pages - Services marketing
The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the...
A detailed study on the market awareness and market share of the ING Vysya group life insurance
Market study - 44 pages - Services marketing
India, with a middle class household population of around 200 million, presents a huge untapped potential for players in the insurance industry. Its per capita income is expected to grow at over 6% in the next 10 years, which paired with the ever increasing awareness levels of the masses pose an...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - International marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic...
Packaging segment: Market analysis
Market study - 7 pages - Brand management
There are two different points of view for the packaging aspect of the pharmaceutics market. On the one hand, we can consider that the aspect of the bottle or the container is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the...
Analysis of the banking market in Ireland
Dissertation - 75 pages - Bank marketing
An analysis of the banking market in Ireland: The banking sector in Ireland is a major contributor to the Irish economy. In 1998 alone, banks spent more than 2.3 billion in the economy, paying over 813 million to the exchequer in taxes. This sector is also one of the largest employers in...
Market share of Hutch (now Vodafone in India) in comparison to other telecom services in India
Tutorials/exercises - 31 pages - Business strategy
The Indian Telecommunication network with 69 million telephone connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for UK companies in the...
Market research for the 'Viva Italia' range of the SDS company.
Case study - 2 pages - Services marketing
The SDS is a company whose core activity is the production and marketing of frozen products. The business is divided in different categories and these are as follows - 13% on pizzas and 60% for cooked dishes. The market for pizza, as we shall see later, is a market with rapidly...
Kodak - Market study on its Global reach
Market study - 7 pages - Business strategy
Kodak is a leading digital imaging technologies provider in the world. The company serves the photographic and graphic communication markets through its range of imaging products and services. Kodak operates its business through three segments, namely, Film, Photo finishing and...
