Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix
Case study - 6 pages - Business strategy
Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...
Fleury Michon - business, vocation, strategy, swot, McKinsey matrix, and target positioning
Case study - 7 pages - Services marketing
Fleury Michon was originally part of the meat industry. Today it has expanded and also covers the area of self-service caterers. The primary desire of Fleury Michon is to become an independent company and this is why the company opted for an organization consisting of a Council of Directors and...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
BCG Matrix - Coca-Cola
Case study - 5 pages - Brand management
Coca-Cola Company, an American company that produces and distributes syrups for making soft drinks, is a brand that can be recognised at a glance thanks to the shape of its bottles or even its logo. Consumed and appreciated by all, this company is mainly positioned in the soft drinks market as a...
SWOT Analysis - McKinsey
Essay - 3 pages - Services marketing
For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered...
The staircase approach at Mckinsey & Company ? To increase competitive advantage
Essay - 2 pages - Management
McKinsey & Company suggest seven staircases that companies use to grow. In athletic management, improvement is constant since individuals usually join the profession with limited resources and experience, but with visions of greatness. The Athletics management firm that I work for was...
The concept scoring matrix
Essay - 2 pages - Business strategy
The selection process for new products involves the first stage of concept screening and a second stage which entails concept scoring. Screening is normally quick and approximately evaluates different alternatives so as to remain with a few viable ones for scoring. The concept scoring solves the...
Plato, Descartes and the Matrix
Case study - 3 pages - Management
The ideas brought forward by Plato, Descartes and the matrix believes that the world is not real, rather it is an illusion. To support their ideas, Plato imagines of a cave where people have been imprisoned till death. The people can only see in front of them where they can see images...
The strategic analysis of Chupa Chups lollipops
Thesis - 35 pages - Business strategy
Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
Strategy development: Setting marketing objectives and developing marketing strategies
Presentation - 44 pages - Services marketing
This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and strategies. This will be followed by corporate...
Technology, a Benefit to Superheroes - Introduction
Essay - 1 pages - Sociology & social sciences
During the digital revolution, technology scares. It is thought to be harmful and will destroy our way of life and our humanity. This fear is reflected in the feature films of these years: "Terminator" (James Cameron, 1984), "Matrix" (The Wachowskis, 1999), "War Games" (John Badham, 1983)...
Strategic Analysis and Recommendations for Techforge Inc.
Case study - 7 pages - Business strategy
TechForge Inc. is at a critical point in its strategic journey through the ever-changing technology industry. The Board directed our group to lead a revision of a strategy aimed at enabling it to compete effectively in this dynamic marketplace. The document discusses the current situation,...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
An essay outlining David Chalmers 'The Matrix as Metaphysics' hypothesis
Tutorials/exercises - 7 pages - Philosophy
This essay outlines David Chalmers Matrix hypothesis. Chalmers is a consciousness researcher with interests in philosophical questions. As we shall see he regards the Matrix theory as a Metaphysical hypothesis. Chalmers neither endorses the Matrix theory nor rejects it....
Performance evaluation of texture features with co-occurrence and Q-matrix
Thesis - 2 pages - Mathematics
The Present paper compares the texture features based on co-occurrence and the new Matrix-method called “Qmatrix”, which measures the similarities of grey levels. The problem addressed is to determine which features optimize classification rate. Such features may be used in image...
Strategic Management and Business Simulation - CarbonX
Case study - 7 pages - Business strategy
CarbonX business simulation was designed so to evaluate strategic decision making in a highly competitive, innovative, sustainable and strapped about consumers driven field, such as the carbon fiber bicycle industry. Additionally, the industry CAGR will rise to 8.2% by 2030 on account of the...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging
Dissertation - 35 pages - Management
Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...
Developmental stages matrix
Essay - 2 pages - Psychology
The brain triples in size and their stomachs digest more food and more kinds of food, transmitting sustenance for the body to facilitate extraordinary enlargements. An infant on average weighs about seven pounds at birth. Generally, at two years of age the child will weigh around 30 pounds. The...
Advertising planning: The Toyota Matrix
Case study - 24 pages - Services marketing
The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing...
Moss and McAdams Accounting Firm
Case study - 2 pages - Literature
A matrix organization is out of character because it joins managers and employees from distinct departments with an aim of working towards achieving a common goal. Therefore, a matrix structure refers to a blending of the divisional and functional structures. The functional...
Psychodynamic personality theories matrix
Case study - 7 pages - Psychology
The psychoanalytic approach assumes that the psychological apparatus of the mind needs some kind of energy to make it go. Psychoanalytic theories place a lot of emphasis on how "the self" develops. The infant is born with no sense of self - this self gradually develops through its interactions...
Economic theory: Brief study
Case study - 3 pages - Educational studies
Schools of economic thought correspond not only systematized sets and interconnections of theoretical principles, it also corresponds to the systems of ideas and values, committed to ethical, political and social issues. Therefore, they do not have the direction and results of scientific research...
A Petrinet model of a short life cycle product supply chain and deduction of its reachability matrix by simulation
Thesis - 5 pages - Management
This paper focuses on the concept of short life cycle supply chain of products where the selling time of the product is short and fixed. Based on an object events table and dynamical events occurring table a composite model of short life cycle product is created. This model is then represented by...
Conceptual models in strategic management: The Boston Consulting Group growth / share matrix
Essay - 9 pages - Management
Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...
International strategy analysis of Galeries Lafayette
Case study - 7 pages - Management
This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
MATLAB Keywords
Worksheets - 19 pages - Computer science
This document contains lines of code, instructions for programming in MATLAB, a popular programming language used for numerical computing and data analysis.
Supervised Learning Classification Checkpoint
Tutorials/exercises - 11 pages - Computer science
In this checkpoint, we are going to work on the Titanic data set to predict if a passenger will survive or not using several classification algorithms of supervised learning. We will start by logistic regression, knn, then decision tree and we finalize by random forest.
