Starting point (Religion as politics)
Thesis - 35 pages - Political science
In 1670 Charles II signed the secret Treaty of Dover, the first of a series with France whereby he became a pensioner, albeit a modest one, of Louis XIV and, in the words of the treaty sought jointly 'to humble the pride of The States General' (the Netherlands). Few in 1670 could...
Inter-cultural Management: Diversity management between the business models of Ryanair and Air France-KLM
Dissertation - 8 pages - Management
In this file, we will analyze a very important industry such the airline industry. In order to conclude on the main differences between the two different business model, the low-cost and traditional companies, we initially analyzed Ryanair's management style with a SWOT analysis spelling...
How to create a homogeneous culture across boundaries? - published: 30/12/2005
Thesis - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular corporate culture....
The market of microRNA products : products and services of a biotechnology SA
Market study - 59 pages - ICT marketing
The purpose of this study is to describe the specific and emerging market segment of the microRNA testing equipment on the European markets of Belgium, France, Germany, Luxemburg, Switzerland, The Netherlands, and the UK. It examines current usages of the existing technology and the...
Barclays versus RBS, Santander and Fortis - publié le 15/01/2009
Essay - 9 pages - Business strategy
ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market....
Are Muslim and Western European values generally incompatible? Discuss with reference to the Turkish accession to the European Union - publié le 01/04/2013
Case study - 4 pages - Political science
The famous French poet Paul Valéry defined Europe as the geographic place in which one the Christianity has a huge influence on the spirit of society, the Roman Empire on legal systems, and where the philosophy is still inspired by Greeks thinkers. In this definition, the Europe tends to be seen...
Marketing communication: Nescafe - publié le 21/01/2009
Essay - 8 pages - Services marketing
This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the Netherlands. Developing a marketing plan forces the...
Dutch health care system
Thesis - 4 pages - Social, moral & civic education
Universal Health Care refers to access to affordable and high-quality health care to everyone who needs it. This system of health care is commonly known as a single payer system. The Dutch system provides “The dose of efficiency and equity that the current health care system in USA, so...
Critically assess the role of (ethnic/racial/religious) discrimination in explaining immigrants and ethnic minorities' education and the labour market disadvantage in Western Europe
Case study - 4 pages - Social, moral & civic education
After World War II and the process of decolonization, European countries were regarded as egalitarian and peaceful societies (Wacquant 2008, p. 15). In a context of economic expansion, the integration of migrants was easier and their aspirations of social mobility were achievable. However, times...
Marketing communication: Nescafe
Case study - 11 pages - Communication
This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the Netherlands. Developing a marketing plan forces the...
Culture & advertisements: the case of the mobile phones - publié le 29/09/2010
Case study - 5 pages - Management
The mobile phone market has proved to be a fast growing market all over the world. During the 90s, companies began an aggressive strategy to reach the whole society. Now in most developed countries the penetration rate (percentage of people that own a mobile phone divided the whole population) is...
Barclays versus RBS, Santander and Fortis
Essay - 13 pages - Finance
ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market....
The reasons for the rejection of the Irish by the treaty of Lisbon
Essay - 8 pages - European union
A blow to Europe was delivered on June 12, 2008, with Ireland handing an emphatic "no" to the Lisbon Treaty which had won over 53.4% of voters. Ireland was the only member of the European Union to hold a referendum on this issue. A referendum is a procedure that allows all citizens of a country...
Culture & advertisements: the case of the mobile phones
Case study - 5 pages - Management
The mobile phone market has proved to be a fast growing market all over the world. During the 90s, companies began an aggressive strategy to reach the whole society. Now in most developed countries the penetration rate (percentage of people that own a mobile phone divided the whole population) is...
The far-right in Europe
Essay - 5 pages - Political science
The far-right in Europe has been a permanent feature in the European countries since the fifties. But for some years the far-right movement, most of the time a mix of populism and nationalism, has an increasing audience among the European population. Earlier it was indeed seen as a marginalized...
Air France-KLM in the US and worldwide
Market study - 10 pages - Business strategy
1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de...
Unilever UK
Market study - 10 pages - Business strategy
Boasting annual sales of nearly ?2.4 billion, after the US, the UK is the second largest Unilever country. Around the UK, it has annual sales of almost £900 million, employing 2,000 people at 11 locations. While there are 400 brands globally, UK has over 35 brands covering food, home and personal...
The far-right in Europe - publié le 06/03/2008
Essay - 5 pages - Political science
The far-right in Europe has been a permanent feature in the European countries since the fifties. But for some years the far-right movement, most of the time a mix of populism and nationalism, has an increasing audience among the European population. Earlier it was indeed seen as a marginalized...
The most promising mobile markets in the world
Market study - 7 pages - Services marketing
The market of mobile telephony in North America, Europe and Asia Pacific is very important globally. The growth in this segment has been the lowest (between 1 and 5% in 2008) in these nations. On the other hand, the emerging markets of Africa, Middle East, and Latin America, are growing rather...
Risk Management: Top 10 risks of a Koninklijke Philips Electronics - publié le 07/10/2010
Course material - 8 pages - Management
Philips Presentation Koninklijke Philips Electronics N.V., well known as Philips, is one of the biggest groups of the world in terms of electronics, household, music edition and medical equipment. In 2004, its sales reached € 30.3 billion and employed 161 586 people in more than 60 countries...
Risk Management: Top 10 risks of a Koninklijke Philips Electronics
Course material - 8 pages - Management
Philips Presentation Koninklijke Philips Electronics N.V., well known as Philips, is one of the biggest groups of the world in terms of electronics, household, music edition and medical equipment. In 2004, its sales reached € 30.3 billion and employed 161 586 people in more than 60 countries...
How can Unilever adapt its marketing policy to effectively counter price rise?
Thesis - 42 pages - Services marketing
My objective in pursuing a graduate course in a food company was to study the function of trade on a circuit outside home for a period of four months. Keen on studying a company policy different from those I has encountered during my previous experiences in the field of retail, my choice was...
The extreme right parties in Western Europe
Essay - 5 pages - Political science
Europe is experiencing since the mid-1980s (west) and since the fall of the Berlin Wall (East) a radicalization that political observers describe by different names. This is called "rise of the extreme right" or "radical right". It evokes the irresistible rise of "populism" or...
Strategic analysis of the European industry of beer
Essay - 5 pages - Services marketing
Europe is a major player in the beer market. It includes large beer producing countries like the Netherlands, France, and Germany, which are the source of well-known beers such as Heineken, for example. It is also one of the places where it is most consumed. However, in recent years, many...
The ABN Amro bank
Thesis - 7 pages - Business strategy
On 29 March 1824 King Willem-I issued a royal decree creating the Nederlandsche Handel-Maatschappij with the aim of reviving trade between the Netherlands and the Dutch East Indies. In 1964, NHM merged with De Twentsche Bank to form Alegeme Bank Nederland (ABN), while Amsterdamsche Bank...
Coca Cola - presentation of the company and its strategy - publié le 29/09/2010
Case study - 12 pages - Services marketing
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of the Coca-Cola Company represent...
Pilot Project on Administrative Burdens (SCM)
Presentation - 4 pages - Political science
Reducing unnecessary administrative burdens caused by national and international legislation. The reference model adopted is the Standard Cost Model (SCM) developed in the Netherlands. The challenge is to find a right balance.
Coca Cola - presentation of the company and its strategy
Case study - 12 pages - International marketing
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of the Coca-Cola Company represent...
To what extent is there a need for the European Union in 2010?
Internship report - 5 pages - European union
With the implementation of the Lisbon Treaty in December 2009, the ‘European Union begins 2010 with a new look', according to VOA News. The European Union has strengthened its institutions, with a new ‘president of the European Union'; Herman Von Rompuy and a new High Representative...
Business plan for a new board game: Flagpoint
Business plan - 33 pages - Business strategy
A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The...
