The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...
Leshop.com: financial and marketing analysis - published: 29/09/2010
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business....
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to...
SWOT Analysis - H&M
Case study - 5 pages - Fashion and ready to wear marketing
The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
Supermarkets and the World Wide Web
Thesis - 4 pages - Business strategy
Marks and Spencer, Tesco, Morissons, Sainsbury's, Spar, Londis, Aldi, Lidl, etc ...with the upcoming Yule, supermarkets are working twice as hard to achieve their ends. As they proudly display the reassuring colors of Santa Claus on their websites, home pages are a festival of twinkling snowflake...
Service recovery in E-commerce
Course material - 17 pages - Digital & e-marketing
Service recovery has been found to play a significant role in customer satisfaction and customer loyalty intentions in the online context. Many studies have been conducted on how to manage recovery strategies after a service failures and how it impacts online customers' loyalty....
Sequoia - E-marketing Plan - publié le 04/10/2011
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
The face shop - publié le 11/02/2008
Case study - 17 pages - Distribution marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
Customer Relationship Management (CRM) and e-Commerce
Dissertation - 56 pages - Economy general
The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...
Mortgages For First-Time Home Buyers: The Basics
Essay - 4 pages - Finance
Choosing a new home can be an overwhelming task, but even more daunting is choosing a mortgage lender to help you finance your new home. In your search for a home loan, it is important to know the different types of lenders as well as the different methods of shopping for a loan so that...
Building digital brands
Thesis - 40 pages - Services marketing
Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
Strategic management: Amazon.com
Case study - 12 pages - Management
For this second Strategic Management assessment, we decided to study the case of the online retailing website: Amazon.com. We chose this company as we consider that the company's history and especially its development both across industries and internationally are extremely interesting to...
E-Commerce in France compared to other developed countries - publié le 16/01/2009
Essay - 11 pages - Economy general
Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...
Strategic Case Study: Amazon - publié le 12/04/2011
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling...
E-Commerce in France compared to other developed countries
Market study - 21 pages - Digital & e-marketing
Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...
A study on purchase intention of internet consumers using fuzzy ART (Adaptive Resonance Theory)
Tutorials/exercises - 7 pages - Logistics
The purpose of this paper is to analyze the purchase intention of consumers in the online bookstore. AIO (Activities, Interests and Opinions), a method of measuring consumers' lifestyle, and Factor Analysis are performed to understand consumers' propensity and to find out the main factors...
Segmentation for MCD: Service outputs
Presentation - 19 pages - Logistics
The new software made gave an option of speedier check out, nutrients & ingredients list, & a cumulative list of what has been purchased during an on-line shopping trip. In December 1998 Peapod started their 1st dedicated distribution center leading to a reduced delivery costs to...
Case study: Amazon.com - published: 29/09/2010
Case study - 6 pages - Business strategy
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling...
E-Business: What changed? What is going to change?
Case study - 7 pages - Business strategy
The E-Business revolution came from the USA with Amazon, first e-commerce website. The E-Business market has been constantly growing since its creation in 1994. Indeed, the number of E-Business websites has been increasing continuously and the volume of online purchases too. More and more...
An e-business analysis of Amazon
Case study - 5 pages - Distribution marketing
The purpose of this essay is to pick a brick-and-mortar company. Provide the history of the company, background, and life cycle of the company. I am going to describe the needs and customers Amazon addresses. I am going to provide the roles of internet strategy: business strategy, Information...
BlaBlaCar's Service Management
Dissertation - 8 pages - Management
As information becomes more available and communication easier, C2C service emerges as a more and more integral part of our society. The companies behind the service often only offer the service of connecting and helping with the transaction between the parties involved in the service that is...
e-business in the development of Interflora - Case study - publié le 29/09/2010
Case study - 11 pages - Services marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
Sephora: case study
Case study - 6 pages - Business strategy
Sephora's target customers are mostly women ranging from their teens to their thirties. This doesn't mean however, that these are Sephora's only customers. The store also offers men products, but the variety is more restricted for this market. The only thing that would keep a woman from...
eBay : Company profile and strategy - published: 29/09/2010
Case study - 6 pages - Economy general
With the advent of the new technologies, the distribution network has been completely reframed. The introduction of the Internet has revolutionized the consumer behavior. Indeed, electronic commerce has flourished over the last 5 years and the companies cannot afford to ignore such a development....
Market study of the HMV Group
Market study - 8 pages - Brand management
As HMV announced its considerable profit loss last January, the leading entertainment retailer's company strategy has immediately been called into question. With its profit decline of 90% in Ireland in 2010 as well as its intention to close over 40 stores in Britain and Ireland , the company...
E-Business Systems (Reebok)
Case study - 10 pages - Digital & e-marketing
As Internet is gradually maturing and presenting a paradigm shift in its very ideation, the infrastructure has acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data. Now the use of Internet covers...
