Pharmaceutical Company Creation and Marketing Authorization
Law case study - 3 pages - Other law subjects
Consultation on creating a pharmaceutical marketing company, obtaining marketing authorization, and promoting products in France.
Reducing Sexist Violence in Physical Education
Dissertation - 2 pages - Educational studies
This document outlines the impact of sexist violence in physical education classes, its consequences on students, and the role of teachers in promoting gender equality and limiting violence.
American Airlines TikTok Ad Analysis
Artwork commentary - 1 pages - Linguistics & languages
Discover how American Airlines used TikTok to appeal to young travelers in a 2021 ad campaign, featuring a unique marketing strategy.
Dove: challenging prevailling concepts of beauty
Case study - 6 pages - International marketing
Many organizations have in recent years, undertaken an 'image makeover' involving changes in name or logo or advertising style or corporate identity in general. Sometimes all these have been changed. Using examples discuss the reasons why organizations may consider changes of this kind....
Roman Army Structure and Evolution
Essay - 5 pages - Ancient history
The Roman army's organization, recruitment, and social impact during the high empire period, from Augustus to Alexander Severus.
"Moral Harassment and Discrimination in Employment: A Professional Athlete's Case Study"
Law case study - 3 pages - Labor law
Discover how a professional handball club's actions against its star player, Charles, constitute moral harassment, discrimination, and abusive dismissal. Learn about the legal implications and potential sanctions the club may face for its treatment of Charles, including repeated acts that...
Reign of King Denis I of Portugal: Reforms, Achievements, and Legacy (1279-1325)
Biography - 2 pages - Medieval history
Discover the reign of King Denis I of Portugal, a visionary leader who ruled from 1279 to 1325 and transformed his kingdom through agricultural reform, cultural advancements, and maritime development. Learn how he protected the Catholic Church's interests while limiting its power, fostered...
Decathlon's Growth Strategy
Case study - 4 pages - Business strategy
Discover Decathlon's unique growth model based on developing proprietary brands, innovation, and cost control, making sports accessible to all.
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
T-DNA and the GUS Gene
Thesis - 24 pages - Medical studies
Development of an organism is strictly regulated by molecular and genetic mechanisms. The precise regulatory processes involving switching on or off of certain set of genes at a specific stage and place mediated by certain combination's of regulatory elements are fundamental to the...
A critical examination of the European Union's commitment and approach to promoting democracy and Human Rights in accession candidate countries and elsewhere in the world - publié le 17/05/2009
Thesis - 10 pages - European union
The current image of European Union's democracy promotion is marred by the discrepancies of member states' attitude vis-à-vis the Chinese violation of the Human Rights. In contrast to most European countries, Great Britain and Germany have already claimed that they will not assist to the...
A study on Ramee guestline hotel
Thesis - 35 pages - Business strategy
One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...
United Colors of Benetton - publié le 29/09/2010
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
Career management: Women and the Glass Ceiling
Thesis - 27 pages - Human resources
There has been an increase in the participation of women in the professional world today. They are becoming increasingly qualified and skilled. However, this increase in opportunity has not led them into illusions and they do not consider themselves lucky. They do not compare their situation to...
United Colors of Benetton - publié le 05/03/2008
Case study - 20 pages - Fashion and ready to wear marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
A critical examination of the European Union's commitment and approach to promoting democracy and Human Rights in accession candidate countries and elsewhere in the world
Essay - 10 pages - European union
The current image of European Union's democracy promotion is marred by the discrepancies of member states' attitude vis-à-vis the Chinese violation of the Human Rights. In contrast to most European countries, Great Britain and Germany have already claimed that they will not assist to the...
The marketing strategy of Indiamart Intermesh Ltd
Case study - 46 pages - Business strategy
Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...
Direct Marketing and McDonald's use of Direct-Mailing - published: 21/01/2006
Case study - 9 pages - Services marketing
Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail....
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
Determinants of the maintenance of ISO 9000 certification in Thailand: An empirical study
Thesis - 8 pages - Business strategy
Since 1993 to 2004, there have been 5,833 organizations in Thailand registered for ISO 9000 certificates. Of these, systematic random sampling is used to obtain 276 organizations as studied sample to investigate determinants of the maintenance of ISO 9000 certification. It is hypothesized that...
The launch of hairdressing salon "Tchip" in Australia
Internship report - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Heineken marketing strategy and communication mix - published: 19/11/2010
Thesis - 20 pages - Services marketing
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to reach...
The launch of hairdressing salon "Tchip" in Australia - published: 19/12/2011
Essay - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Global advertising strategy of Apple - publié le 15/03/2012
Essay - 10 pages - Business strategy
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one...
Direct Marketing and McDonald's use of Direct-Mailing
Case study - 9 pages - Clients and users behaviour
Direct mail can be considered as any unsolicited printed material sent directly through mail, or somehow delivered to the prospective customers or contributors. Things like catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered as direct mail....
Catholicism and marketing - publié le 19/07/2006
Course material - 30 pages - Marketing theories
Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. The term 'Catholism' comes from the Greek adjective that means 'Universal'. It...
