'Black like me' by John Howard Griffin
Thesis - 5 pages - Literature
'Black Like Me' is the account of the experiences of a white man, the author, who considered himself an expert in ‘race relations', but who had no real experience of how black people lived, so decided to change his skin pigmentation and travel in the South as a black man. This book...
International marketing report: Burberry - publié le 09/03/2012
Market study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
Vivarte group- Implementation on Chinese market - publié le 22/05/2012
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong...
Strength, pride and soul
Case study - 3 pages - Educational studies
“They said we could take only what we could carry, so we carried strength, pride, and soul.” This is the introduction to the book, Only What We Could Carry, which talks about the lives of Japanese Americans during the turbulent time of World War Two. With only minutes to pick out what...
Symbolism in Obasan
Case study - 2 pages - Literature
Throughout the novel Obasan, Joy Kogawa uses symbolism to communicate short but important messages to readers conveying the various themes of the novel. One main idea expressed through images and symbols includes the deterioration of conditions for the Japanese Canadians as they are stripped of...
Pounding the concrete or entering the pool: Efforts to reduce driving
Thesis - 5 pages - Sociology & social sciences
The cool, clean air blows right on my face. The radio is as loud as I want it. There is minimal lurching, and no smelly strangers sitting right next to me. My shoes are not wet, I did not have to leave a half hour early to get where I need to go, and there is no need to leave before it...
'We don't live here anymore': The historicity of what was once the deserted house
Thesis - 6 pages - Literature
Historically, women in industrialized societies are placed at a double disadvantage; in addition to occupational workloads and/or the rigor of citizenship, they are also responsible for the daily maintenance of the domestic sphere. In regarding women's experiences in Stalinist-era Soviet Russia,...
Marketing using sports in India
Dissertation - 38 pages - Services marketing
If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and merchandising, grassroots development programs, fan...
The push and pull: Dichotomies in the lover
Thesis - 5 pages - Modern history
Reading The Lover, you have the experience of sitting down with Marguerite Duras, perhaps in a dim room on a day in late summer, sipping cold tea in tall glasses, intent on hearing the story of her Chinese lover, the man she lost her innocence to many years ago as a young French girl in...
What does historical research tell us about the social character and ideas of the Parisian sans-culotte? - publié le 29/09/2010
Essay - 5 pages - Modern history
With his 'Phrygians cap' also called ?bonnet rouge' or the ?cap of liberty'; his blue-white-red striped long-trousers, his carmagnole (short-skirted coat) and his sabots (wooden shoes) characterized the Parisian sans-culotte who was one of the most famous, symbolic active...
Benetton Group's advertising campaigns, an expression of our time - published: 29/09/2010
Essay - 17 pages - Services marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments,...
Creating and launching a product
Practical guide - 22 pages - Brand management
What kind of product can be created originally? Is it an umbrella which can dry itself when it is no more in use? It will be small and compact in terms of size. This would make it practical and easy to carry. It can be found in different colors such as yellow, orange, pink, red, blue, green,...
A viral advertising campaign: "Terry Tate" launched by Reebok in 2003
Case study - 5 pages - Services marketing
Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...
Benetton Group's advertising campaigns, an expression of our time
Case study - 17 pages - Medias&communication marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments,...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
A viral advertising campaign: "Terry Tate" launched by Reebok in 2003 - published: 30/10/2009
Case study - 5 pages - Sport marketing
Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...
Does the UN have a real role to play in today's world? Analyze the role and effectiveness of the UN in recent conflicts
Essay - 1 pages - International relations
The United Nations (UN) is an international organization created in 1945 after World War II. Currently it is composed of 192 members. Because of the horrors of the two world wars, the aim of the UN is first of all to establish a lasting peace in the world. During the Cold War, the role of the UN...
"Innovate or Die", is This True?
Presentation - 12 pages - Marketing theories
Innovate or die could be the maxim for any brand when planning and developing a marketing campaign for a product launch. A company's or brand's marketing innovation will be what sets it apart from the competition, a competitive advantage that will enable it to attract consumers and...
The Basics of Country Risk Analysis
Course material - 95 pages - Political science
The economic history is full of errors in country risk analysis, the Russian bonds were issued before the revolution of 1917 (PBS) in 1996 it was the East Asian Miracle and in 1997, the Asian financial crisis (Indonesia - PBS)Thailand. LTCM is a private fund with a Nobel prize which went...
Theodore Dreiser, Sister Carrie (1900), events under study
Case study - 3 pages - Literature
This event is the crucial event of the book. Indeed, it's the first confrontation between two people from totally opposite social situations. Drouet is a prosper businessman while Carrie is going to Chicago to get a job in a company to fulfill her needs. If Carrie had not met Drouet here, her...
International marketing report: Burberry
Case study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
E-Commerce- Compufirst analysis
Case study - 20 pages - Management
Since the 90's, Internet does not stop developing. Today, the majority of the population is connected. More devices are able to connect to the Internet and the computer is not essential any more. The ubiquity of the web generated new trends and the possibility of purchasing directly on-line...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong...
Reebok case study "Reebok: In pursuit of Generation X" - publié le 13/06/2010
Case study - 5 pages - Sport marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
Evolution of the Czech Agriculture after the Arrival of the Czech Republic in the European Union (2004)
Market study - 17 pages - European union
Despite an agricultural sector which is well developed for a country of the post soviet union, the Czech Republic is mainly an industrial country which is one of the healthiest countries of eastern Europe and which joined the European Union during the biggest expansion of the European...
"The seven habits of highly effective people" by Stephen R. Covey: a summary
Book review - 2 pages - Management
Among the seven habits that are supposed to help a person achieve true interdependent "effectiveness", I have chosen to highlight three that are of interest to me as a sales manager: - Being proactive and acting or re-acting on things in a responsible way, in contrast with being reactive and...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands and...
What does historical research tell us about the social character and ideas of the Parisian sans-culotte?
Essay - 5 pages - Modern history
With his ?Phrygians cap' also called ?bonnet rouge' or the ?cap of liberty'; his blue-white-red striped long-trousers, his carmagnole (short-skirted coat) and his sabots (wooden shoes) characterized the Parisian sans-culotte who was one of the most famous, symbolic active...
Gucci International
Market study - 7 pages - Business strategy
The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...
Diesel - redefining fashion for the US
Market study - 10 pages - Business strategy
Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United States of...
