Longevity Healthcare Systems: Hunting for a marketing strategy
Essay - 8 pages - Services marketing
history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
The Coca-Cola Company: Business model and implementation in China
Case study - 5 pages - Management
The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...
Corporate Strategy
Presentation - 18 pages - Business strategy
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) identifies internal and external factors that may influence the company's performance. It allows capitalizing on strengths and opportunities while mitigating weaknesses and threats.
Analysis of Danone (bottled water sector)
Case study - 25 pages - Business strategy
The Danone Group has emerged as one of the leading names in agribusiness; the company's presence is hard to miss due to the diverse sectors it operates in: dairy products, bottled water, baby nutrition and medical nutrition. Its positioning is based on products of quality and centered on...
Heineken company: Value Based Management
Case study - 20 pages - Management
The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Entrepreneurship: Case studies
Case study - 3 pages - Management
Patients like me practices execution excellence in a number of ways. First, there is the comprehensive experience profile of the staff for instance in terms of the knowledge in different areas such as sales, marketing, product development etc. Secondly, there is also the leadership as well as the...
Study of the LVMH group
Case study - 21 pages - Finance
LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for these...
Analysis on the predictive capability of statistical metrics
Case study - 8 pages - Management
As the largest professional football game of the year approaches, Super Bowl 49, sports fans are inundated with team and player statistics, records, and superstitions - all in an attempt to predict how the ‘big game' will turn out. While attempting to ultimately make an inference as to who...
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands....
The Renaissance - Protestant and Catholic faith
Essay - 1 pages - Modern history
Because the Renaissance included a period of renewed interest in ancient and classical learning, multiple strengths were maintained by the Catholic faith toward the beginning of the Renaissance Period. The biggest strength may have been the actual churches. The features of the...
Hardness test of metals: An experiment using the Brinell test and the Rockwell test
Essay - 6 pages - Physics
Hardness has been defined in several ways over time, mostly by physicists, metallurgists and engineers. Different definitions range from hardness being defined as a collection of properties of a material more or less related to each other to resistance to permanent indentation. The difficulty to...
Concrete technology
Presentation - 410 pages - Physics
The presentation is based on concrete and starts with the objectives of the presentation and moves onto a review of the composition of concrete. It then moves towards RCC structures and covers points like methods used in the designing of RCC structures, the codes used and the functions of...
Concrete mix design and concrete testing: An experiment using the slump test and compression test
Thesis - 5 pages - Physics
This paper investigates the design of a concrete mix to a specified strength. In particular, it studies the behavior of concrete under compressive loading in order to determine properties such as (1) the compressive strength taken on concrete cylinders taken at 2, 7, 14 and 28-day...
What is the relevance of Michael Porter's five forces to modern day business? Give examples and show current reading to support you proposition
Essay - 10 pages - Services marketing
Porter's 5 forces analysis is a tool of strategic analysis of the competitive environment of a firm. Porter's 5 forces determine the competitive intensity and therefore attractiveness of a market. Indeed, the main objective of a company is to acquire a competitive advantage on its market....
Overview of SWOT framework
Internship report - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
An overview of the Kronenbourg Brewery
Thesis - 25 pages - Business strategy
With over 8 million hectoliters sold per year and nearly 32% of the market shares, ‘Brasseries Kronenbourg' or the Kronenbourg Brewery occupies the leading position in the beer sector in France and plays a pivotal role globally. We decided to study the mode of operation followed by this...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...
Network Strategy Systeme U
Case study - 20 pages - Business strategy
"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the group....
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
Fleury Michon - business, vocation, strategy, swot, McKinsey matrix, and target positioning
Case study - 7 pages - Services marketing
Fleury Michon was originally part of the meat industry. Today it has expanded and also covers the area of self-service caterers. The primary desire of Fleury Michon is to become an independent company and this is why the company opted for an organization consisting of a Council of Directors and...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact...
The superiority of the ideology of an activist scope
Essay - 3 pages - Political science
A “strong” quality is necessary for a healthy, competent, and prosperous state. For a state to be strong, it must perform its delineated functions well and a substantial range of responsibilities, which equates to an ideology of a deliberately extensive scope. Political experts...
How tactics and logistics contributed to the victory of the British in the New Zealand Wars of the 1860s
Essay - 4 pages - Modern history
This paper will discuss how British tactics and logistics contributed to their success in the Waikato campaign of the New Zealand Wars in 1863-64. Geoffrey Parker, in his book ‘The Cambridge History of Warfare' explains his five fundamental principles of western warfare. These are: a...
The Delicate Hero
Case study - 3 pages - Literature
Judith takes the head of her enemy and delivers a speech to galvanize an army that saves her city from the invading Assyrians. She demonstrates apparent heroism through these accomplishments. However, the text in Sid Bradley's translation of “Judith” reveals that she does not achieve...
