An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Sustainability of economic development in China
Case study - 15 pages - International economy
Napoleon Bonaparte had once said "When China wakes up, the world will tremble". Three centuries later, indeed, China is considered, today, as a frightening economic power. China's growth has been exceptional since 1978. Developing countries can grow rapidly with good policies and...
Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in...
Leadership in Diverse Development Contexts
Case study - 5 pages - Political science
The Global Development Initiative (GDI) is one of the most influential participants in the complex world of global development, as it strives to catalyze the transformational process for many low- and middle-income countries and development sectors. The projects of the Global Development...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
Fostering sustainable global growth through green finance
Dissertation - 5 pages - Finance
The ideas and goals of the United Nations (UN) in the areas of environment and development are at the origin of environmentally friendly finance, or green finance. In 1992, 178 countries met in Rio de Janeiro, Brazil, to discuss environmental and development issues for the 21st century....
Increasing Construction Costs
Market study - 3 pages - Business strategy
Increasing construction costs is a considerable trouble facing the USA construction business sector. They influence the rising transportation, energy saving, and environmental preservation sectors. A comprehensive approach to the search for answers and adopting strategic decisions are priorities...
What Does it Mean for a University to be Socially Responsible?
Dissertation - 3 pages - Educational studies
What does it mean for a university to be 'socially responsible'? With reference to the literature and using examples from the UK, and beyond, discuss how a university might demonstrate its commitment to social responsibility to its stakeholders. Corporate social responsibility (CSR) can...
Crowdfunding for sustainable energy projects: the criteria of selection by platform managers and competition between investors
Thesis - 25 pages - Finance
Despite the contributions of research on the crowdfunding phenomenon, there is a lack of knowledge on the link between crowdfunding and sustainability and renewable energies in particular and also a lack of understanding from the point of view of investors and managers of crowdfunding...
How Can Suppliers Be Convinced to Join the Green Electricity Label?
Essay - 2 pages - Green marketing
Before everything, it seems important to understand what are the motivations and concerns of suppliers. Indeed, those suppliers want to show and also promote their commitment to sustainability, while attracting new eco-friendly customers. This willingness can be explained by the fact that...
Diversity and circular economy in business
Essay - 2 pages - Economy general
This concept of the circular economy is a plural approach based on the economy, which aims to minimize the production of waste and the losses resulting from the use of our resources. It is therefore, in essence, opposed to the so-called linear and traditional economy, according to which we...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company....
CSRD Impact on Bank Internal Control
Litterature review - 7 pages - Audit
The Corporate Sustainability Reporting Directive (CSRD) strengthens extra-financial reporting obligations and ESG transparency for banks, requiring them to adapt internal control methodologies and governance.
CSRD Directive: Impact on French Companies' Governance
Dissertation - 25 pages - Business law
The CSRD directive introduces new sustainability reporting standards and transparency requirements for European companies, posing challenges and opportunities for French businesses.
Fair trade, from purchase intention to action, what solutions? The case of Alter Eco
Case study - 4 pages - Green marketing
The Hamon law of 2014, as well as the Macron law of 2015, defines fair trade. It is about ensuring relations with producers in southern countries gathered in structures with democratic governance. The sustainability of the commercial commitment, the payment by the buyer of a remunerative...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the...
How to manage people in this challenging environment?
Dissertation - 5 pages - Human resources
Over the years, motivated by the performance of companies such as Facebook, Google and Uber, many entrepreneurial-minded individuals began to bank on this business model because they envisioned the potential for profitability and the low initial apparent complexity of its structure. However, in...
Low-Tech and Sustainable Marketing
Tutorials/exercises - 4 pages - Green marketing
This document explores the relationship between low-tech and sustainable marketing, highlighting their shared goals and differences in achieving environmental and social sustainability.
Stockholm Conference and Environmental Diplomacy
Essay - 5 pages - Ecology & environment
The Stockholm Conference marked the birth of environmental diplomacy, influencing sustainability policies. However, environmental impact has increased, highlighting the limits of growth and the need for global coordination.
Pubic debt deficit of Greece
Essay - 3 pages - Economic politics
First of all, it is important to define the three main elements in order to define the public debt sustainability. The first key word is the public debt, which represents the total amount of all the credits that Greece contracted and has to pay in the future. The amount of Greece's...
Water Management in France: Public vs Private
Essay - 5 pages - Economy general
Analysis of water management policies in France, focusing on public vs private management, sustainability, and access to safe drinking water and sanitation services.
Challenges and Successes of Environmental Movements
Presentation - 3 pages - Ecology & environment
This document assesses the current state of environmental movements, their challenges, and successes in addressing environmental degradation and promoting sustainability.
LVMH Luxury Sector AI Integration
Market study - 11 pages - Luxury marketing
This document explores the role of artificial intelligence in the luxury sector, focusing on LVMH's integration of AI for personalization, sustainability, and customer experience.
L'Oréal's Nano-Materials in Cosmetics: Environmental Impact
Case study - 3 pages - Corporate social responsibility
Analysis of L'Oréal's sustainability policy and the environmental impacts of nano-materials in cosmetics, including nano-silica and their effects on health and the environment.
Esoteric Products Consumption
Dissertation - 31 pages - Culture, religion & civilization
This document explores the motivations behind esoteric product consumption, the influence of social media, and the impact of ethics and sustainability on consumer choices.
Maisadour: Case study
Case study - 30 pages - Management
-Maisadour is an Agricultural Cooperative, created in 1936 -Employment: 4500 employees and work with more than 8000 local farmers -Maisadour takes place as 16° French Cooperative Group with 1, 200 billions and 8 jobs International opening in Europe, requires a strengthening of the skills in...
Patagonia's Corporate Policy
Case study - 5 pages - Corporate social responsibility
The increased scrutiny of contemporary corporations by financial and social spheres calls for a balance between profits and responsibility for the welfare of the community and the environment. In particular, Patagonia, which is one of the leaders among the companies in that field, could be called...
Ecological Energy Practices: Native African Approaches to Sustainable Energy in the Environment
Dissertation - 13 pages - Ecology & environment
This research examines indigenous ecological energy practices in Cameroon, investigating how traditional knowledge systems offer sustainable alternatives to conventional energy paradigms. Through mixed-methods research conducted across four ecological zones, the study documents sophisticated...
Sustainable remote work practices for progressive reductions of road traffic emissions
Dissertation - 68 pages - Ecology & environment
Although technology developments brought about possibilities for all work which could be done remotely to be done remotely within the Netherlands, limitations for additional and sustainable implementation of remote work practices remained. Secondary research sheds light on the extent to which...
META Platform Incorporation (Facebook)
Case study - 6 pages - Digital & e-marketing
Corporate Social Responsibility (CSR) is deeply ingrained in META's mission of positively impacting society and making the world more open and connected (Taulli, 2012). META is committed to fulfilling its ethical obligations by distinguishing between good and wrong, actively engaging in...
