How Do You Think the Focus on Hypercars and Sustainability Will Evolve and Adapt From 2023 Onwards?
Case study - 3 pages - Automotive marketing
Luxury cars are fuel-hungry and polluting and appear incompatible with environment friendly. However, the industry is now trying to attract a clientele which is more sensitive to sustainable development and ecological issues. Today, going green is an essential step for the...
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
Case study: Sustainability at Millipore
Case study - 6 pages - Business strategy
The sustainability initiative that Millipore wanted to implement is based on sustainable development, i.e. “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” ( United Nations World...
Corporate Sustainability
Essay - 3 pages - Management
Corporate sustainability refers to a new way of management, it is an alternative to the traditional growth and profit-maximization model. Corporate sustainability focuses on both growth and profitability as much as the social and environmental impact and goals toward sustainable...
Coal: energy of the future or energy of the past?
Essay - 4 pages - Ecology & environment
In 2006, Doctor Heinz Scholtholt, member of a German firm of the energy industry (STEAG), pretended that Germany could become the worldwide leader of the coal industry by developing new clean coal technologies. Less than a year later, the German coalition's government has decided to stop its coal...
The objectives of the macroeconomics policy critical and assessment in the South African economy
Essay - 5 pages - Economy general
Although South Africa is regarded as an “economic powerhouse” in Africa and has a strong modern industrial and financial base, it faces severe developmental challenges: poverty, high level of inequality, unemployment…” (Fourie and Burger 2003: 4). The Human Development...
Marketing plan for Caudalie products in Saudi Arabia
Case study - 55 pages - Services marketing
Caudalie, founded in 1993 by two people: Mathilde Bernard Thomas and Professor Vercauteren, features products made from grape pips (from wine producer: Laffite), which are considered to be highly beneficial for the skin. Two years later, the duo launched their first range of products. Keeping in...
Technological survey project in the automotive industry: The Volkswagen group
Case study - 8 pages - Business strategy
Volkswagen AG is the leading German automotive group. The global market share of the group is 12.1% and has reached about 20% in its home market: Germany. With 25,400 vehicles leaving the factory each day, the group has been since 1998, the number one European car manufacturer. And it happens to...
Marketing analysis of Natura Brasil
Essay - 5 pages - Services marketing
Natura Brasil, which was established in Brazil in 1969, is now one of the leading cosmetics brands due to its social and environmental commitment. By designing products in close collaboration with traditional communities, Natura wants to enhance the skills, contribute to the development...
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe,...
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
The decision-making process of purchase of a solar panel at IDS Energy
Case study - 8 pages - Business strategy
We use hydrocarbon products in all areas of our everyday life, such as in the fields of transportation, production, clothing, and high technology. For the purpose of our study, we also include habitat and comfort. In recent years, the issue of sustainable development has been...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Air France-KLM in the US and worldwide
Market study - 10 pages - Business strategy
1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de Transport...
Airbus -US and World Market
Market study - 10 pages - Business strategy
When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...
Unilever UK
Market study - 10 pages - Business strategy
Boasting annual sales of nearly ?2.4 billion, after the US, the UK is the second largest Unilever country. Around the UK, it has annual sales of almost £900 million, employing 2,000 people at 11 locations. While there are 400 brands globally, UK has over 35 brands covering food, home and personal...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Green or environmental logistics
Essay - 5 pages - Logistics
For a number of years, environmental issues have been a growing concerns in society, particularly in the business practices. Under influences of lobby, customers or stakeholders, the idea of sustainable development and of ecological respect has become more popular. Thus, as many...
Total, a successful long-term strategy
Essay - 6 pages - Business strategy
Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of € 12.5 billion in 2006. Its businesses cover the...
Clarins : Yesterday and today
Thesis - 28 pages - Business strategy
The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during the audit. This report contains a marketing...
The Garden Organic Restaurant: Business Plan
Business plan - 29 pages - Services marketing
The Garden, a trendy organic restaurant, and classified as a health food restaurant, will open in April 2005 in the city of London (England) on Jamaica Road. The Garden is a great place to eat, offering the blend of an intriguing atmosphere with excellent, tasty, original and good quality...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
A critical perspective on volunteer tourism
Case study - 7 pages - Management
The special interest tourism segment has been the new tourism of the 1980s and 1990s. According to Knowles and Curtis (1999), mass tourism will be replaced by a ‘more responsible and more realistic, variety of mass tourism, where price is no longer the critical factor'. Uncontrolled mass...
The role of the ECJ's (European Court of Justice) : the consumer who is reasonably well-informed and reasonably observant and circumspect
Essay - 14 pages - European law
The legal term of the “average consumer” was created by the European Court of Justice (ECJ) to protect the average consumer against unfair commercial practises. After the Second War World, many states were indeed inspired by Keynes's theory that aimed at division of resources and...
Malongo's coffees
Case study - 12 pages - Services marketing
Back in 1934, Malongo coffees came into being in a small roasting shop in the heart of Nice. After the Second World War, the brand was launched on the radio.In 1980, the first cafés were opened in Cannes and Nice. In 1992, Jean-Pierre Blanc, the general manager of Malongo met Father Van de Hoff...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...
The Impact of Providing Supportive Educational Environment to the Performance of Gifted Children
Case study - 17 pages - Educational studies
All over the globe, the information age has brought immense awareness amidst the social transformation emphasizing nurturing self-sufficiency skills through effective learning for all, eliminating instances of exclusion on the basis of limited proficiency and economically disadvantaged learners....
Program of equitable trade: Analysis of Nespresso
Thesis - 4 pages - Management
Since 2003, the market for hot drinks has recorded a significant drop in sales volumes, due to a transfer of purchases to other products such as fruit juices and other product formulas. This has forced the industry to put forward further innovation to attract new consumers. These...
