Macy's et Samsung

Extraits

[...] Finally, it benefits from a strong brand overall, recalling a good quality of service. However, because its stores are mainly located in the US (besides a few stores in Guam and Puerto Rico), global awareness for this brand is not as strong as other industry leaders. Also, its market share does not seem to be growing as sustainably as for other competitors. Concerning its competitive environment: it seems as if the main threat for the brand is the competition from bigger retail chains that can disrupt its activities, as well as the new booming threat of e-commerce, growing in popularity amongst younger customers in particular. [...]

[...] Macy's et Samsung MACY'S Introduction Macy's is a chain of department stores operating more than 600 sites across the US in lifestyle and retail. It is positioned as a midrange retail chain targeting middle and upper middle classes buying life style products. Let's deep-dive into an analysis of this brand, to understand its key strengths and weaknesses as well as the competitive environment it evolves in. Body As we have mentioned, Macy's operates more than 600 retail stores across the country where it serves a large portfolio of private and other brands. [...]

[...] However, in order to improve growth and counter the threats of bigger retail chains and e-commerce, Macy's should consider organic and inorganic growth on the international level in the medium to long-term. SAMSUNG Introduction Samsung is a global brand, with a strong positioning and resonating quality and good service in the electronics department among customers all over the world. But how much do you really know about this international brand? Let's dig into the core of this brand and what challenges the company might be facing today. Body Let's start with a strong brand image. As we've mentioned before, millions of customers trust Samsung for its high-quality products. [...]

[...] Conclusion Samsung's innovative brand is globally associated with high quality, and it benefits from a very loyal consumer base. However, its wide portfolio impedes the company to focus on a clearer brand positioning, unlike its main global competitor: Apple. Going forward, Samsung could unlock growth through various vectors: keep investing heavily in R&D "technology" to bring more firepower to the brand, and mainly targeting more middle-class customer segments, which are the fastest growing class of customers in all technological products (smartphones, TVs, connected house gadgets, etc). [...]