La gestion des compétences comme levier de performance de l'entreprise
Dissertation - 10 pages - Ressources humaines - GRH
Le contexte actuel des mutations technologiques et du vieillissement de notre population active renforce le besoin de gérer les emplois et les compétences. De ce fait, la législation française a imposé aux entreprises de plus de 300 salariés de se soumettre à la mise en place d'une démarche de...
Drawing from the cases of Taiwan and South Korea, assess whether or not capitalism and economic growth can develop in an authoritarian state
Dissertation - 15 pages - Sciences politiques
The actual economic system is based on capitalism. Nowdays, even communist states have decided to open their borders to accept the free market. Thus, in order to understand what is suggested by Capitalism it is useful to choose one defintion: that capitalism is a ??system in which private or...
Les équipes auto managées
Mémoire - 131 pages - Ressources humaines - GRH
Ce mémoire propose l'analyse d'une pratique organisationnelle : les équipes auto-managées. Il présente tout d'abord les modèles référents (Resource Based View et Competence Based View) qui proposent une approche centrée sur l'analyse et l'exploitation optimum des ressources et...
To what extent is the Good Friday Agreement a safeguard for political stability and what are the alternatives for peaceful governance in Northern Ireland ?
Dissertation - 20 pages - Relations internationales
This paper will first expose the different strands of the agreement and the positions of the parties involved in the debate. Afterwards, I will analyse the most contentious aspects of the agreement, taking into account the opinion of the major parties in the debate in the wake of the recent...
Littoral and human activities: is cohabitation possible ?
Dissertation - 6 pages - Sciences politiques
The littoral (or coastal) areas are among the most dynamic parts of the globe. They concentrate today nearly two third of the world?s population, and researchers estimate that this proportion will keep on increasing, reaching third fourth of the world?s population within thirty years. The...
La "glocalisation"
Mémoire - 48 pages - Économie internationale
At first sight, few people have ever heard about the term glocalization. They have indeed heard about globalization, internationalization, localization and international marketing through different medias but this term appears more an error of pronunciation than anything else to them. It is quite...
Rapport : création de "la marque Ecosse"
Étude de marché - 11 pages - Marketing tourisme
The tourism market has never been so competitive. Ten top destinations appropriate 70% of international tourists (Pike, 2004). Whether they want to keep or to reach a leading position on the tourism market, destinations will have to fight. Tourism in Scotland is worth 4.5bn total GDP, and...
Cours sur la segmentation stratégique
Cours - 7 pages - Stratégie
Document: La segmentation stratégique, cours de stratégie de 11 pages Extrait: Dans la plupart des marchés, il est pratiquement impossible de satisfaire tous les clients avec un seul produit ou service, des clients différents ont des intérêts et désirs variés, cette diversité résulte du fait...
Le Syndicat des Régies Internet a-t-il pris le pouvoir sur l'Internet français ?
Dissertation - 11 pages - Design, PAO, création digitale
Le SRI est composé de cinq régies qui ont une activité exclusive de publicité en ligne. Une régie en ligne met en relation des annonceurs avec des éditeurs de contenus Internet. Nous ne considérerons ici que les régies internes, c'est-à-dire celles qui commercialisent l'espace...
Forward look at life with review of state of the art in plasma and laser advanced technologies
Cours - 103 pages - Électronique, mécanique, ingénierie & technologie
According to K. Darwin theorem, all elements of the world still evolve. If human actions come under scrutiny, unfortunately some of them should come in for criticism, as they frequently produce disastrous consequences that have to be taken later. Certainly, there are lots of useful inventions and...
Managing the Industrial Marketing Process
Cours - 158 pages - Brand management
This document deals with B-to-B marketing. It presents very firstly its characteristics and the opportunities that result of B-to-B marketing. This sector is divided into several segments that are defined here. It explains the prime importance of logistics, management, distribution, sales force...
The Impact of Innovation on the Internationalization of Small and Middle sized Enterprises
Dissertation - 19 pages - Marketing international
The present study offers to the reader a considerable bibliography review on internationalisation of small and middle-sized enterprises and raises a question in relation with the extent to which the variable innovation plays a main role in this issue. This paper was designed with the objective...
De l'intégration de la Turquie au sein de l'Union européenne : disparités ou complémentarités commerciales ?
Mémoire - 54 pages - Union Européenne
L'économie de la Turquie dans l'ère libérale est assez jeune à l'échelle macro-économique. En effet, l'économie de la Turquie a connu à partir des années 80 une croissance conséquente due à des réformes libérales visant à privatiser des monopoles étatiques qui l'ont lancée vers une économie de...
Strategic management - publié le 09/11/2007
Cours - 140 pages - Management organisation
This document presents and explains how to use the various tools of strategy.
Anglais - American Cities
TD - Exercice - 2 pages - Linguistique & langues
Le document contient 2 exercices d'anglais sur le thème des grandes villes américaines : le premier est basé sur la compréhension d'un texte écrit et le second porte sur l'étude d'un document oral.
L'évolution du champ lexical du président américain Woodrow Wilson, de 1913 à 1920
Mémoire - 11 pages - Sciences politiques
Ce document vous propose d'analyser deux types de discours prononcés par le président américain Woodrow Wilson entre 1913 et 1920 : d'une part, les deux discours inauguraux de ses présidences successives (1913 et 1917), et d'autre part quatre discours annuels sur l'état de...
La pertinence de l'importance de la location pour les entreprises Irlandaises engagées dans le processus d'internationalisation
Dissertation - 6 pages - Économie générale
Since years, people are aware that markets are becoming more and more global. Coca-Cola, McDonalds or Nike for example are brands that are experienced in a lot of countries throughout the world. Given the study reported by Mary Lambkin and Tony Meenaghan (Perspective on Marketing Management in...
The Sarbanes Oxley Act and its consequences
Mémoire - 82 pages - Stratégie
Enron and WorldCom are just few examples of the accounting scandals of the last years, but they are emblematic. Firstly, everyone heard about those two firms and theirs scandals. All Medias specialized or not, talked about it, even books were written. Secondly, we have to note the blindness, or...
Colonisation, impérialisme et système colonial
Fiche - 2 pages - Histoire contemporaine : XIXe, XXe et XXIe
Document: Colonisation, impérialisme et système colonial, fiche d'histoire de 2 pages Extrait: La géographie de la colonisation. Il s'agit essentiellement de l'Afrique et de l'Asie, car l'Amérique du Sud, qui a été le lieu de la première vague de colonisation, est alors en...
Orange Schweppes Business Strategy
Étude de cas - 32 pages - Stratégie
The French market of non alcoholic refreshing beverages has less been affected by the economic crisis. In 2009, the market generated in France a turnover of 3 billion Euros (an increase by 3.87% in value). This sector is strongly supported by store brands whose sales have increased by 8.59% in...
L'engagement du consommateur envers les marques de distributeurs : un modèle relationnel
Mémoire - 81 pages - Marketing distribution
The distribution is the system which takes in charge all the operations by which a product that has been just made is given to the consumer or to the user. This field integrates three essential functions: a logistic function (delivery, storage), a transactional function (sale), and an...
Marketing case study, The LEGO Company
Étude de cas - 30 pages - Brand management
Our consulting firm would like to investigate the LEGO Group with its current market situation, the threats and opportunities to the Group, and indicate the key issues for becoming success. The primary objective of our marketing plan is to help the Group gaining more market shares as well as...
Marketing Plan: 'Caroll' wants to enter the growing 'middle market' in China
Étude de cas - 16 pages - Marketing mode et prêt-à-porter
Through the network, the style's office of Caroll is in charge of getting the tendencies, of creating collections and of making live the spirit Caroll. It is always in the day before, the loan to react quickly and to conceive new products. As the actual fashion is unstable, Caroll decided to be...
La logistique collaborative entre industriels et distributeurs, à l'image du CPFR (Collaborative Planning Forecasting Replenishment): le CPFR, supply chain management de l'avenir ?
Mémoire - 123 pages - Logistique
L'objectif principal de ce travail portera non seulement sur la présentation, mais avant tout sur l'analyse de cette stratégie. Nous constaterons notamment que la réduction des coûts reste le motif prédominant pour expliquer le choix des entreprises de travailler de manière étroite avec leurs...
La France doit-elle adopter des politiques de discrimination positive sur le marché du travail ?
Mémoire - 35 pages - Politique économique
This paper reviews the situation of France in the labour market. The main purpose is to analyse and understand if France should adopt the Affirmative Action policies in the labour market. This policy defines the discrimination in a whole and targets the notion of positive discrimination. The...
Marketing Strategy with Segmentation and Positioning
Cours - 13 pages - Brand management
In these documents we will explain how to define a marketing strategy with Segmentation and Positioning. We will see what are attractive opportunities. Then, we will explain the Marketing Strategy Planning Process.
L'expansion de L'Oréal en Chine
Étude de cas - 31 pages - Bourse
The expansion of L'Oreal in China (titre original) Since it was founded nearly a century ago by the chemist Eugène Schueller, L'Oreal has been focusing its research and expertise on one business: cosmetics. L'Oreal has consistently applied its policy of investing in research, ensuring that its...
L'accord Matignon
Fiche - 12 pages - Histoire contemporaine : XIXe, XXe et XXIe
Document: Exposé d'Histoire Contemporaine: L'accord Matignon (3 pages) Extrait: C'est dans la nuit du dimanche 7 au lundi 8 juin 1936 qu'a été signé l'accord Matignon, accord tripartite du nom du lieu où il a été signé, l'hôtel Matignon, résidence du président du...
Strategic and operational opportunities and challenges that ERP systems may bring to an organisation
Dissertation - 4 pages - Stratégie
In the nineties, most of the large companies in the world have installed ERP (enterprise resource planning). Indeed with ERP system they are expecting to a decreasing total cost of ownership. They want to drop the risks as well, to increase control and transparency, to have rapid returns on...
