The senior tourism in Ireland today: a specific marketing?
Mémoire - 48 pages - Brand management
This report will present the criteria which allow the segmentation of the wide population of seniors. This one evolves in its consumption and its practices and represents today a real issue for the actors of voyage. The seniors have very different motivations in comparison with the other...
Supply chain Co-ordination : Asymmetric information
Étude de cas - 10 pages - Management organisation
The coordination supply chain concerns two independent partners: a supplier and a retailer. The supplier offers the retailer a single product that can be sold to an eventual consumer. These supply chain contracts can be classified as demand-dependent pricing schemes - revenue sharing, buy-backs,...
The Least Developped Countries and the WTO
Dissertation - 10 pages - Économie générale
The WTO allows its members to negotiate multilateral trade agreements following two main guiding principles, that is to say, liberalism and symmetry. On the one hand, liberalism implies that the use of tariffs and quotas are restricted, since they are an obstacle to free trade which is itself...
Doing Business in China
Dissertation - 11 pages - Économie générale
Today, “the 30 larger retailers in food in the world are in 85 countries, compared to 15 countries ten years ago” (US Dairy Export Council, 2003). The French group Carrefour, 2nd in the world food distributor, was created in 1959 by two French families called Fournier and Defforey. It...
Analysis of the new tourism economy (through Irish examples)
Étude de cas - 15 pages - Économie générale
A service can be defined as the non-material equivalent of a good. Service provision has been defined as an economic activity that does not result in ownership, and this is what differentiates it from providing physical goods. It is claimed to be a process that creates benefits by...
Notre société de consommation
Dissertation - 4 pages - Sociologie & sciences sociales
Since the end of the Second World War, a liberal economy, advocated among other economists by Keynes, has been spread in several countries, especially the ones which chose the United States' side during the Cold War. Therefore, capitalism became at the core of these societies. Since the 1990s,...
Research on possible correlations between the content of individual PCDD, PCDF, PCB congeners and the WHO-PCDD/F-TEQ, the WHO-PCB-TEQ and the total WHO-TEQ in seafish and seafish products as basis for the development of a simplified TEQ screening test
Mémoire - 61 pages - Écologie et environnement
Since the different dioxin crises, the EC had and will established regulations concerning the presence of dioxin and dioxin-like compounds in food and feedingstuffs. The ground of the present work lies in the difficulty of the fish industry to analyse more and more samples, what is both...
Changes in Operations Management
Dissertation - 13 pages - Management organisation
There have been many significant changes in Operations Management during the past few years, involving such aspects as quality, reduction in inventory and costs, improving delivery and lead times. We will discuss these changes and the implications for Operations Management today.
Seven, directed by David Fincher
Commentaire d'oeuvre - 3 pages - Cinéma
We will study Seven, a thriller directed by David Fincher in 1995. This film deals with a serial killer (John Doe) who kills seven people who represent one of the seven deadly sins. I have chosen to study the last sequence but one, in which John Doe punishes the two deadly sins remaining:...
The first Stages of a selling process
Lettre type - 10 pages - Management organisation
“Selling is taking an idea; planting that idea in your customers' mind and making them feel that they thought about it” By following the different steps of the customer centered selling process, salespeople do not need to make customers comfortable or feel a sense of urgency, (what can...
Professional management skills: Boeing case
Étude de cas - 7 pages - Stratégie
This case is about the civil aerospace industry which have a duopolistic market in the 110 seat-plus, where the two actors are Boeing and Airbus. It is showing us that Boeing was always the leader on each market: 70.7% of the Asian market, 67.2% of the U.S. market, 56.9% of the Latin America...
Comment éviter le travail dupliqué dans une entreprise avec de nombreux départements ?
Dissertation - 10 pages - Management organisation
As we were thinking of a business communication issue, we directly put in relevance a cultural issue that cuts French productivity. This issue results from lack of communication or only the non application of the constant decision in corporate governance. That's why we will try to describe...
The marketing concept and market orientation
Fiche - 7 pages - Brand management
So the real question, assuming that marketing does matter would be, according to me: how does it matter, taking into account today's changes in the western economies? And to answer that question, I will first try to redefine, what is, to my mind, the ultimate goal of marketing. To...
Orange Schweppes Business Strategy
Étude de cas - 32 pages - Stratégie
The French market of non alcoholic refreshing beverages has less been affected by the economic crisis. In 2009, the market generated in France a turnover of 3 billion Euros (an increase by 3.87% in value). This sector is strongly supported by store brands whose sales have increased by 8.59% in...
Procédure de réservation walk in hotel en anglais traduction en français
Fiche - 5 pages - Management organisation
R: Good Morning/Afternoon/Evening Sir/Ma'am. Welcome at the NOMMER LE NOM DE VOTRE HOTEL- Have you been served? How can I help? Bonjour/Bonsoir Monsieur/Madame. Bienvenu à l'hôtel - NOMMER LE NOM DE VOTRE HOTEL- Avez-vous été servi? en quoi puis-je vous aider? G: Good...
Should Turkey accede to the European Union?
Dissertation - 18 pages - Sciences politiques
The European Union is comprised of 27 member states that work together to pursue common economic, political and social goals. In 2004, eight new member states were accepted into the union. However, Turkey, which has applied for membership over twenty years ago, is yet to be accepted into the EU....
La démocratie peut-elle être promue de l'extérieur ?
Dissertation - 10 pages - Sciences politiques
Democratization studies presents two main actors involved in the building of democratic institutions: the people and the elites. Since the 1980s, a third dimension is becoming more present in the processes of democratization: the influence from outside. It corresponds to impulses from actors...
Critically assess Brandon's strategic thinking and the actions he employed in developing Virgin and implications for the future of the company
Étude de cas - 11 pages - Brand management
The highly diversified Virgin group has known an impressive progression since its creation in 1970. His founder, Richard Branson has come beyond boundaries of what has been done until now because he has introduced a new way of thinking strategy. As one will see in the first part, Branson...
Création et lancement d'un nouveau purificateur d'air pour bébés - le "Bear Air"
Étude de marché - 13 pages - Brand management
Our air purifier specially targets babies. In this goal, it must have specific design to be easily recognizable. Thus, we must find an object that can be in a child bedroom and that is cute. Everybody has already been a teddy bear in his bedroom; this object is a childhood symbol. In consequence,...
Procédure de réservation hotel en anglais traduction en français
Fiche - 5 pages - Management organisation
R: Good Morning/Afternoon/Evening Sir/Ma'am. Thank you for calling the -HOTEL NAME-, STAFF NAME speaking, how can I help? Bonjour/Bonsoir Monsieur/Madame. Merci de contacter l'hôtel - NOMMER LE NOM DE VOTRE HOTEL- NOM DU RECEPTIONNISTE en ligne, en quoi puis-je vous aider? G:...
Technologie de l'information
Dissertation - 14 pages - Stratégie
The aim of this work is to make a link between the business strategy of the companies, their way of understanding IT management and to implement it. I will firstly talk about the situation that has been observed by analysts to understand the actual situation. My aim is to build a link with...
Négociation et résolution du conflit : analyser une négociation
Étude de cas - 7 pages - Management organisation
Along this report, I will describe a Negotiation case I have really encountered during my first internship, in June 2004, in a Sports Travel Agency. This company, called France-Sport Association is the leader in sport travel organization in France. I was employed in the Rugby Department as...
Motivation et culture de l'étudiant étranger à l'Université de Paisley (Écosse)
Étude de marché - 19 pages - Comportement des consommateurs et clients
In this report, the subject “student life in Paisley” will be analysed. To find some answers, a topic guide has been created and filled in by a Paisley student sample. Thanks to it, a comparison between Chinese and “European” people has been possible. Two theoretical...
Le rôle des drogues dans les conflits géopolitiques - le cas de la Chine et de la Colombie
Dissertation - 21 pages - Relations internationales
The role of drugs in geopolitical conflicts have always existed. They use drugs for different reasons and motivations but it depends mainly of the goals of the rivalries. The drugs have regularly been one of the main problems in our world. We can observe that even with all the punitions that are...
Présentations professionnelles : phrases clés en anglais, espagnol et français
Dissertation - 14 pages - Philosophie
Annoncer le sujet de l'exposé Voy a hablarles sobre... Je vais vous parler de... In my presentation, I'll be talking to you about... El objetivo de mis exposición es explicar... Mon exposé aura pour objectif d'expliquer... The aim of my presentation is to explain... El tema de mi...
La stratégie d'Aircraft
Étude de cas - 11 pages - Stratégie
Business dynamics: the aircraft strategy (titre original) The aircraft game was to understand the inter-relation between the different aspects of a business and the consequences of changing one of these business aspects on the entire model. The system dynamics is described by internal factors...
Le futur et le conditionnel en anglais
Cours - 5 pages - Linguistique & langues
"Will" est une valeur modale qui exprime la volonté, ainsi pour sa forme affirmative : "We will have a big party for Susan's birthday", et pour sa forme négative : "I give him good advice but he won't listen to me". On peut par ailleurs l'utiliser pour faire une...
Intercultural management: L´individu, le groupe, les conflits
Dissertation - 8 pages - Management organisation
Today, in every organization, conflicts occur. It is very important to solve its, in order to create a better work atmosphere. Moreover, the employees have a lot of personal issues that are or not related to their work. It is a priority to communicate with them in order to increase their...
British Airways
Étude de cas - 8 pages - Stratégie
BA is one of the world's largest international airlines, providing travellers with a broad network to/from the UK and a global service for premium travellers in cooperation with one world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares and...
United Airlines vs Southwest Airlines
Étude de cas - 10 pages - Management organisation
The airline industry is a particular sector, subject to many changes because of external factors. This report is aimed at analysing the financial results of two big American airlines companies which had very different figures during these last 6 years. On the one hand, there is Southwest Airlines...
