Dossier marketing sur Always : concept, gamme et politiques
Étude de cas - 17 pages - Brand management
Always est une marque internationale de produits d'hygiène féminine appartenant au groupe Procter & Gamble, dont le siège social se trouve à Cincinnati aux États-Unis, et créée en 1983. Spécialisé dans le marché de l'hygiène féminine, Always propose un grand nombre de produits,...
Cours d'anglais et exercices corrigés - Le Présent simple ou le Présent en "BE" + V-ing
Cours - 4 pages - Linguistique & langues
Avec le présent simple, l'énonciateur ne montre pas son point de vue. Il énonce un fait brut qu'il se contente de rapporter sans commentaire. Avec le présent en be + V-ing, il exprime son point de vue d'observateur et focalise son regard sur une action, action qu'il rattache à un...
Analyse PESTEL - Procter & Gamble
Étude de cas - 6 pages - Marketing distribution
L'entreprise Procter & Gamble est une entreprise américaine qui a été fondée en 1837, spécialisée dans la vente de biens de consommation de la vie courante. Elle vend ainsi des biens liés à la beauté, au soin du linge et à la maison, au soin du bébé et de la famille, à la santé et au...
Etude de cas : Brush-Aways d'Oral-B
Étude de cas - 11 pages - Brand management
Si depuis le début des années 80 l'économie de marché s'est incontestablement imposée, la mondialisation ne cesse de diffuser des produits de toutes origines, en anticipant de plus en plus sur la demande des consommateurs.
Pat Buchanan and the "Paleoconservatives" in the USA
Mémoire - 100 pages - Sciences politiques
Politically speaking, the United States has always been known as a country of the two-party system. The main choice for the population is to vote either for the Democratic Party, or for the Republican Party. And yet, the United States overflows with all sorts of smaller parties and...
Fusions et acquisitions - opportunities and objectives to be established for success
Dissertation - 10 pages - Finance
David Kuchen began to work in an investment banking division in a Canadian bank. As he likes challenges and wants to build his own business, he created and ran his business in investment banking. But the company did not have the size that Kuchen wished. So he studied marketing, strategy and...
Women in Love - D. H. Lawrence: the complexity of characters and of love relationships
Mémoire - 15 pages - Littérature
In Women in Love, the emphasis is put on characters' love relationships, especially on the couples Ursula-Rupert, Gudrun-Gerald, Hermione-Rupert, and Loerke-Gudrun. Each pair has its own characterization and individuality. With this novel, Lawrence exposes to the reader the complexity of love and...
Le rôle des drogues dans les conflits géopolitiques - le cas de la Chine et de la Colombie
Dissertation - 21 pages - Relations internationales
The role of drugs in geopolitical conflicts have always existed. They use drugs for different reasons and motivations but it depends mainly of the goals of the rivalries. The drugs have regularly been one of the main problems in our world. We can observe that even with all the punitions...
The Swedish Political and Legal Systems
Étude de cas - 27 pages - Relations internationales
"From each according to ability, to each according to needs" - that was the radical basic doctrine of a welfare state in which all inhabitants would always be guaranteed basic economic security in all stages of life. Benefits highly subsidized childcare free public primary and...
La Petite Fille au ballon - Bansky (2002)
Commentaire d'oeuvre - 2 pages - Arts divers
Une petite fille, la robe et les cheveux au vent, regarde un ballon rouge en forme de coeur, s'envoler loin d'elle. Avec ce graffiti orienté dans un sens, on pourrait penser que l'enfant est triste de perdre son ballon. Sur la prolongation du mur, la phrase « there is always...
How to manage cross cultural differences in a French Business environment
Dissertation - 10 pages - Management organisation
The structures of internal business have been radically transformed over the past few decades. Changes in communication, transportation technology and shifts towards global interdependency have resulted in companies becoming more and more international and therefore intercultural. In addition to...
La perte d'influence de la Commission européenne sur le Conseil a-t-elle influencé le processus d'intégration?
Dissertation - 11 pages - Sciences politiques
The analysis of the institutional system of the European community is characterised by the absence of power separation in the sense of the classical political theory. The coexistence of different institutions doesn't allow the traditional dichotomy between executive and legislative powers. This...
Define what you understand by culture, discuss the various types of culture identified by Charles Handy and address the implications for organisational design
Dissertation - 10 pages - Ressources humaines - GRH
Culture has always been a main element for persons. Each country, each company and son on have its own culture form and that for a long time ago. Culture is the pattern of basic assumptions that a given group has invented, discovered and developed in learning to cope with its problem of...
William Klein: The Beauty of Disaster
Dissertation - 5 pages - Arts divers
Born in 1928, in New York, William Klein is the son of Jewish immigrants. Although he did not attend any art classes, he became very sensitive to art at an early age and often went to the Moma. William Klein is well-known for his photographic works but he is also a painter and a filmmaker. He is...
The European Union in the International System: The Général and Europe
Dissertation - 8 pages - Relations internationales
In France as well as in European history, Général de Gaulle sits in a very special place, the place of legends and myths. Pierre Drouin said of him that he “is probably a greatest man dead than alive” . For the French popular opinion, de Gaulle was the one who liberated France from the...
The sacrifice and the origin of culture: how can the culture be derived from the ritual sacrifice?
Dissertation - 6 pages - Philosophie
Culture is the only thing that is proper to mankind. Other animals have no culture, or very little. We are different from other animals because we have the power to modify the nature. But culture is not only acting on nature, it's also the capacity to transmit our history to the next generation....
Common sexual positions during the pregnancy
Dissertation - 8 pages - Psychologie
Always the positions have a meaning, symbolize something, and are the object of successful ideas. In particular, to be above is never harmless: to the intimacy, the social relationships of power are present, and condition the behavior. In a company given, in fact, the individuals are not...
Can states achieve cooperation in the international system?
Dissertation - 14 pages - Relations internationales
Considered as utopian by some, or as the main purpose of statehood by others, cooperation has always been one of the most controversial issues in international relations. It has been discussed by the two dominant theories, realism and liberalism, and seems to be the point where scholars...
Marketing Plan: 'Caroll' wants to enter the growing 'middle market' in China
Étude de cas - 16 pages - Marketing mode et prêt-à-porter
Through the network, the style's office of Caroll is in charge of getting the tendencies, of creating collections and of making live the spirit Caroll. It is always in the day before, the loan to react quickly and to conceive new products. As the actual fashion is unstable, Caroll decided...
Forward look at life with review of state of the art in plasma and laser advanced technologies
Cours - 103 pages - Électronique, mécanique, ingénierie & technologie
According to K. Darwin theorem, all elements of the world still evolve. If human actions come under scrutiny, unfortunately some of them should come in for criticism, as they frequently produce disastrous consequences that have to be taken later. Certainly, there are lots of useful inventions and...
Cinema and Society in Great-Britain (2005)
Dissertation - 2 pages - Cinéma
The opposition between the French and the British is famous in many fields. It is also true between French and British film directors. When Truffaut, maybe the most famous French director said that the British are not able to shoot movies it resulted partly of this historical opposition but it...
Diplomatic relations between the US and the EU since 1989
Dissertation - 14 pages - Sciences politiques
Transatlantic relations between the USA and Europe went without saying for near two centuries. As a matter of fact, this close relation reflects a shared culture, fueled by successive waves of immigration of Europeans to “the land of plenty”. But, if these diplomatic bounds were between...
La naissance du concept de contagion
Dissertation - 5 pages - Psychologie
Les lois de la magie sympathique ont été abordées par (Tylor (1871), Frazer (1890-1981) et Mauss (1902-1950)). Elles se rattachent au concept de la pensée magique que la psychanalyse propose de définir comme « toute puissance, d'origine infantile, des idées et des images qui nous font percevoir...
Comment et pourquoi mettre en place des changements : l'exemple de Porsche
Étude de cas - 12 pages - Stratégie
Nowadays, it becomes more and more difficult to compete in this global business environment. Companies have to be radically innovative and to realise changes in the organisation in order to survive. Change is often considered as a necessity for companies to survive in a turbulent environment...
Class and Catholic Irish Masculinity in Antebellum America : Young Men on the Make in Chicago de Patricia Kelleher
Dissertation - 4 pages - Histoire contemporaine : XIXe, XXe et XXIe
"And he's a black male...Something's wrong with him...These assholes, they always get away.". Voila comment réagit George Zimmerman, cet employé de banque américain de 27 ans aux origines mêlées : blanc, latino et hispanique, quand il voit déambuler dans son quartier un jeune...
Ipod and the renewal of apple
Étude de cas - 23 pages - Stratégie
In 2001, Apple launched its revolutionary product: iPod, a small jewel of technology, which will give as a result a rise to a new market, that of the numerical walkman with hard disk. Forerunner in its field, Apple has always been an innovative firm. Its progress was for a long time...
Do you believe space conquest is necessary ?
Fiche - 2 pages - Philosophie
Document: Do you believe space conquest is necessary ? Note : 15/20. Essay d'anglais de 2 pages Extrait: In Earth's history there have always been conquests : roman conquests, colonisation, the Conquest of the West, etc? Now our planet is entirely colonised. Nevertheless...
Should we abolish the death penalty ?
Dissertation - 2 pages - Philosophie
Document: Should we abolish the death penalty ? Essay d'anglais d'1 page niveau seconde Extrait: The death penalty is abolished for several years in Canada. However, the opinion polls reveal that a majority of the Canadian population continue wishing to put back it in function. The...
Les relations de la Grande-Bretagne et de l'Union européenne
Dissertation - 7 pages - Union Européenne
“We always come back to the same dilemma: in or out of Europe. To be in or out of Europe, that is the question.” Ces quelques mots prononcés par Tony Blair le 27 juillet 1999 expriment parfaitement l'ambiguïté de la relation qui existe entre la Grande-Bretagne et l'Union...
La description en anglais : humeurs et émotions
Cours - 9 pages - Linguistique & langues
Ce document présente sous la forme d'un tableau descriptif le vocabulaire, verbes et phrases à utiliser dans le cadre d'une description d'humeurs et d'émotions en anglais. Il présente les opposés, noms et verbes, traductions et exemples de ce vocabulaire au sein d'un contexte.
