Étude de marché et stratégie marketing du magazine Phosphore - publié le 28/01/2021
Étude de cas - 5 pages - Marketing des médias & communication
Phosphore est un magazine généraliste destiné aux jeunes de 14 à 19 ans. Lancé en 1981, il est édité par le groupe Bayard. Auparavant mensuel, il deviendra bimensuel à partir de 2018. Il traite de différents sujets ayant pour but d'amener ses lecteurs adolescents à la réflexion et à...
Evolutions in the music industry. Case study an analysis of Spotify
Étude de cas - 7 pages - Informatique
Since 2000, the increasing popularity of Internet was one of the main reasons of CD music sales which have been decreasing from 700 million sales in 2000, to less than 200 million for the year 2012. This decrease can also explain the recent collapse of HMV. The music industry is going through a...
Fusions et acquisitions - opportunities and objectives to be established for success
Dissertation - 10 pages - Finance
David Kuchen began to work in an investment banking division in a Canadian bank. As he likes challenges and wants to build his own business, he created and ran his business in investment banking. But the company did not have the size that Kuchen wished. So he studied marketing, strategy and...
Analyse stratégique de l'entreprise Cake Masters
Étude de cas - 11 pages - Stratégie
David Kuchen began to work in an investment banking division in a Canadian bank. As he likes challenges and wants to build his own business, he created and ran his business in investment banking. But the company did not have the size that Kuchen wished. So he studied marketing, strategy and...
Forward look at life with review of state of the art in plasma and laser advanced technologies
Cours - 103 pages - Électronique, mécanique, ingénierie & technologie
According to K. Darwin theorem, all elements of the world still evolve. If human actions come under scrutiny, unfortunately some of them should come in for criticism, as they frequently produce disastrous consequences that have to be taken later. Certainly, there are lots of useful inventions and...
Motivation et culture de l'étudiant étranger à l'Université de Paisley (Écosse)
Étude de marché - 19 pages - Comportement des consommateurs et clients
In this report, the subject “student life in Paisley” will be analysed. To find some answers, a topic guide has been created and filled in by a Paisley student sample. Thanks to it, a comparison between Chinese and “European” people has been possible. Two theoretical areas...
Le rôle des drogues dans les conflits géopolitiques - le cas de la Chine et de la Colombie
Dissertation - 21 pages - Relations internationales
The role of drugs in geopolitical conflicts have always existed. They use drugs for different reasons and motivations but it depends mainly of the goals of the rivalries. The drugs have regularly been one of the main problems in our world. We can observe that even with all the punitions that are...
The International Community towards the Israeli security fence
Dissertation - 5 pages - Relations internationales
The Israeli-Palestinian conflict has been taking place for a long time, pushing the Middle-East into circles of violence, and therefore needing the intervention of the United Nations. The wall built by Israel on its alleged border is one of the main manifestations of the conflict nowadays. A...
Cours de grammaire anglaise : pronoms, temps primitifs, etc.
Cours - 20 pages - Linguistique & langues
Ce document est un cours sur la grammaire anglaise, il propose des définitions ainsi que des exemples concernant les noms, articles, adjectifs, pronoms...
Britain's relationship with the European Union: is this relationship best described as an 'awkward partenership'?
Dissertation - 10 pages - Relations internationales
'...willing and active co¬operation between independent sovereign states is the best way to build a successful European Community…' , Margaret Thatcher's speech underlines a reality: Britain did not want to accept a European intrusion into their its policies. However, this point of...
La Moldavie et l'Union Européenne: de simples voisins?
Dissertation - 8 pages - Sciences politiques
The Economist recently wrote an article on Moldova entitled “the country that Europe forgot” describing the tiny Republic who, due to an unhappy combination of economic, political and geopolitical factors, is “last in the queue for love and attention” . Such statements seem to...
Gender Issues in the Contemporary Context: Fertility and declining birth rates
Dissertation - 5 pages - Relations internationales
One issue closely related to women is today at the heart of the public debate in the majority of the industrialized countries: the problem of declining birth rates. Reports, books, articles have been flourishing on the question since the past few years: while people used to worry about the...
Croissance de micro-algues au sein d'une lagune à forte charge : Influence du temps de rétention hydraulique sur la production de biomasse et sur les capacités de traitement (français et anglais)
Rapport de stage - 7 pages - Biologie
Les lagunes à hautes charges (désignées par l'acronyme anglais HRAP pour High Rate Algal Ponds) sont des systèmes naturels destinés à l'épuration d'eaux résiduelles issues de l'industrie ou de zones urbaines. Ce système repose sur une interaction entre les micro-algues de ces lagunes (qui...
L'évolution du champ lexical du président américain Woodrow Wilson, de 1913 à 1920
Mémoire - 11 pages - Sciences politiques
Ce document vous propose d'analyser deux types de discours prononcés par le président américain Woodrow Wilson entre 1913 et 1920 : d'une part, les deux discours inauguraux de ses présidences successives (1913 et 1917), et d'autre part quatre discours annuels sur l'état de...
Django Unchained - Quentin Tarentino (2012) - traduction anglais-français du vocabulaire du film
Guide pratique - 60 pages - Linguistique & langues
Ce document se présente sous la forme d'un tableau proposant une traduction de l'anglais vers le français d'une liste de vocabulaire et de termes relevés dans le film Django Unchained de Quentin Tarentino sorti en 2012. Il se décline en trois colonnes : entrée, contexte, traductions....
Sarbanes Oxley Act - Synthèse et analyses
Mémoire - 87 pages - Finance
Sarbanes Oxley vise directement les drivers de fraude en essayant de renforcer la supervision des comités d'administration et d'audit, d'augmenter la vigilance et l'indépendance des auditeurs, de renforcer le contrôle interne et la gestion des risques et de créer des pénalités de...
Multimedia Computing and Applications Assignment
Dissertation - 10 pages - Informatique
Multimedia assignment made for a Multimedia Computing and Applications course: it deals with the Braille display, sampling, the large-format poster, the uniquely decodable non-prefix code, and sabotaging LZW. Five exercices made on these different topics. EXERCICES ARE THE FOLLOWINGS:...
Managing the Industrial Marketing Process
Cours - 158 pages - Brand management
This document deals with B-to-B marketing. It presents very firstly its characteristics and the opportunities that result of B-to-B marketing. This sector is divided into several segments that are defined here. It explains the prime importance of logistics, management, distribution, sales force...
New Concepts and Trends in International R&D Organization, illustrated by the example of Nestlé
Étude de cas - 4 pages - Management organisation
Ce rapport, en anglais, résume et extrapole tout d'abord l'article '[i]New Concepts and Trends in International R&D Organization[/i]', écrit par Oliver Gassman et Maximilian von Zedwitz, qui ont développé un modèle évolutif de la structure de R&D des entreprises internationales....
The Sarbanes Oxley Act and its consequences
Mémoire - 82 pages - Stratégie
Enron and WorldCom are just few examples of the accounting scandals of the last years, but they are emblematic. Firstly, everyone heard about those two firms and theirs scandals. All Medias specialized or not, talked about it, even books were written. Secondly, we have to note the blindness, or...
de Quelen Jacques-Youenn, Precis of history and spirituality of the OSJ
Ebook - 211 pages - Littérature
Résumé de l'Ebook:
La bible de la grammaire anglaise
Fiche - 43 pages - Philosophie
Document: La bible de la grammaire anglaise, 80 pages
E loyalty through marketing tactics
Mémoire - 68 pages - Marketing NTIC
After reviewing empirical studies about relationship marketing, we noted that customer loyalty is a recurrent topic. Nevertheless, we identified that there is less focus on relationship marketing and loyalty in an online environment. As it is recognized that acquiring new customers is more costly...
Le Roux Patricia, Hydro-Homeopathic Energy
Ebook - 280 pages - Littérature
Résumé de l'Ebook:
L'expansion de L'Oréal en Chine
Étude de cas - 31 pages - Bourse
The expansion of L'Oreal in China (titre original) Since it was founded nearly a century ago by the chemist Eugène Schueller, L'Oreal has been focusing its research and expertise on one business: cosmetics. L'Oreal has consistently applied its policy of investing in research, ensuring that its...
Comment les normes IAS (International Accounting Standards), qui ont une dimension internationale, vont-elles parvenir à s'imposer face à leur principale rivale les US GAAP ?
Mémoire - 93 pages - Comptabilité
La dernière modification du plan comptable français date de 1999. Ce changement a permis d'augmenter la rigueur accordée à la comptabilité au sein des entreprises françaises. Les normes IAS sont élaborées par les membres du CNC avec le même souci de transparence. A l'échelle européenne, la...
Pat Buchanan and the "Paleoconservatives" in the USA
Mémoire - 100 pages - Sciences politiques
Politically speaking, the United States has always been known as a country of the two-party system. The main choice for the population is to vote either for the Democratic Party, or for the Republican Party. And yet, the United States overflows with all sorts of smaller parties and factions. This...
Commentaire du texte de johan galtung: journal of peace research
Commentaire d'arrêt - 12 pages - Sciences politiques
« Il n'y a pas de chemins vers la paix, la paix est le chemin » « prenez soin des moyens et le reste suivra de lui-même » déclarait Mahatma Gandhi dont les écrits furent d'un apport fondamental et fondateur à la pensée prolifique de Johan Galtung sur la paix. Cet imminent chercheur généraliste...
The Dark Knight - Christopher Nolan (2008) : traduction anglais-français du vocabulaire du film
Guide pratique - 56 pages - Linguistique & langues
Ce document se présente sous la forme d'un tableau avec trois colonnes : entrées, contexte et traductions. Il propose en effet une traduction de termes ou mots relevés tout au long du film The Dark Knight de Christopher Nolan sorti en 2008. Par exemple, "wedding cake" apparaît à la seconde 27...
L'engagement du consommateur envers les marques de distributeurs : un modèle relationnel
Mémoire - 81 pages - Marketing distribution
The distribution is the system which takes in charge all the operations by which a product that has been just made is given to the consumer or to the user. This field integrates three essential functions: a logistic function (delivery, storage), a transactional function (sale), and an...
