Rapport : création de "la marque Ecosse"
Étude de marché - 11 pages - Marketing tourisme
The tourism market has never been so competitive. Ten top destinations appropriate 70% of international tourists (Pike, 2004). Whether they want to keep or to reach a leading position on the tourism market, destinations will have to fight. Tourism in Scotland is worth 4.5bn total GDP, and...
Management : la stratégie de Google
Étude de cas - 6 pages - Management organisation
Google: what does mean this name? It is a play on the word “googol” invented by Milton SIROTTA. It is about the number which is represented by the numeral 1 followed by 100 zeros. The two creators of Google, Larry PAGE and Sergey BRIN, use this term in order to reflect the company's...
The Mendicants' Missionary Activities and Strategies in Moldavia from the XIII th to the First Half of the XVth centur
Fiche - 22 pages - Histoire médiévale : Moyen-âge
Document: Preaching, Conversion, Ministering and Struggling against Hussites: The Mendicants' Missionary Activities and Strategies in Moldavia from the Thirteenth to the First Half of the Fifteenth Century. 17 pages Extrait: This study aims at a new analysis of the edited sources...
Procédure d'un check in dans un hôtel
Fiche - 5 pages - Management organisation
R: Good Morning/Afternoon/Evening Sir/Ma'am. Bonjour/Bonsoir Monsieur/Madame. Welcome at the -HOTEL NAME- Bienvenu à l'hôtel - NOMMER LE NOM DE VOTRE HOTEL- How can I help? En quoi puis-je vous aider? G: Yes! Can I check in please? Oui! Puis-je procéder à mon arrivée s'il vous plait?
Do you think the manager should keep their distance from staff and not get involved in socializing after work?
Dissertation - 1 pages - Linguistique & langues
Where to place the cursor in the relations with collaborators? A too close or too familiar manager will not be respected. , on the other hand, if he establishes an exaggerated distance and draws between him and his team he will be seen as old or haughty. Actually, relationships...
Ipod and the renewal of apple
Étude de cas - 23 pages - Stratégie
In 2001, Apple launched its revolutionary product: iPod, a small jewel of technology, which will give as a result a rise to a new market, that of the numerical walkman with hard disk. Forerunner in its field, Apple has always been an innovative firm. Its progress was for a long time...
Business Policy and strategy: how to get ahead with tourism in Ireland
Étude de marché - 17 pages - Marchés étrangers
With the advancement of third generation marketing, leisure market such as tourism has grown. In this way, the analysis of this market seems to be essential. The concepts of tourism have been described during several conferences. Indeed, the WTO describes this phenomenon: “Tourism comprises...
Risks assessment in automobile industry - Renault entry in the US market
Étude de cas - 9 pages - Marketing automobile
The Renault Corporation was founded in 1899 and quickly became famous in motor racing. The Renault factories adopted mass production techniques in 1905 and Taylorism in 1913. Then, during the First World War, the company turned out trucks, stretchers, ambulances, shells and even the famous FT17...
Chinese Bakery Market
Dissertation - 7 pages - Économie générale
In global marketing, we have to make a business report of the setting up of the Lotus filled waffle in a country except Western Europe. First of all, I will present the strategy and the goal of the Lotus Bakeries company, then a study about the behavior of the Chinese consumer and the...
Space and conquest in the cinema of English-speaking countries: Star Wars Episode IV, A new hope
Mémoire - 3 pages - Cinéma
Star Wars was a major film event not only in the United States but worldwide. It is also a new beginning for special effects and started the tendency to build sagas or film episodes expected by fans during several years. So the question is to understand the reasons of such a success story. Part...
Marketing case study, The LEGO Company
Étude de cas - 30 pages - Brand management
Our consulting firm would like to investigate the LEGO Group with its current market situation, the threats and opportunities to the Group, and indicate the key issues for becoming success. The primary objective of our marketing plan is to help the Group gaining more market shares as well as...
Small firms in international marketing: Bringing the franchise Sushi Shop to the UK market
Étude de marché - 8 pages - Brand management
Sushi Shop is a French-based sushi restaurant franchise and delivery service that provides its customers with the highest quality of sushi and other fine contemporary Japanese cuisine dishes. Established in 1998, this small firm now has 97 locations in Europe, 1 in New York City, and is...
Case study: RED, Inc on the American market
Étude de cas - 11 pages - Marketing sportif
Red is a Swedish producer of outdoor wear born in 1985 in Stockholm. Since then the company started considering exports as an important activity to develop. Today, the firm is considering penetrating the North American market. As an international marketing consultant team, we are to analyse this...
How NGOs are developing their management styles and marketing in order to achieve greater efficiency, whilst maintaining their core values?
Étude de cas - 8 pages - Management organisation
“Non-Governmental Organisations have long been regarded as welfare agencies working on the periphery of development. Since the 1980s, NGOs have emerged as a major development force in many developing countries” (Afful, 1992). According to Afful, NGO are no longer in the shadow of...
Drawing from the cases of Taiwan and South Korea, assess whether or not capitalism and economic growth can develop in an authoritarian state
Dissertation - 15 pages - Sciences politiques
The actual economic system is based on capitalism. Nowdays, even communist states have decided to open their borders to accept the free market. Thus, in order to understand what is suggested by Capitalism it is useful to choose one defintion: that capitalism is a ??system in which private or...
Operations Management, Quality
Dissertation - 7 pages - Management organisation
Operations management focuses on 'carefully managing the processes to produce and distribute products and services in an attentive way'. We can also say that it is giving customers what they want. 'There have been many significant changes in Operations management during the past few...
The Hungarian Soviet Republic of 1919
Dissertation - 7 pages - Sciences politiques
The Russian revolution of 1917 was like a big bang for the world. A new world seemed possible, and nobody could ignore what was happening in Russia. For many, a world revolution was about to liberate the humanity from exploitation. Moscow was considered the new beacon of the humanity. Within the...
Ethnic solidarity in France
Dissertation - 8 pages - Sciences politiques
Many foreign observers have seen the recent uprising of the French suburbs as an ethnic phenomenon. In France, Le Pen's only shared this point of view. Issues like ethnicity or races are taboo in the Republican France, which make it even more difficult to build a paper on the topic. Indeed, few...
China, the future world power?
Étude de cas - 19 pages - Économie internationale
This paper examines whether China will emerge as a dominant regional power, or even a world power, in the twenty-first century. The growth of China for twenty years is really impressive. Since 1982, the most populated country of the world has multiplied its GDP by seven. This growth is...
Explain the concept of lead time, the decision making process of planning and controlling, and the relationships between them with reference to 'Air traffic control: a world-class juggling act'
Dissertation - 5 pages - Théories et stratégies marketing
Nowadays, companies are very often in touch with customers, they have to answer to their needs. That is the reason why they do surveys: to know exactly what their customers need, what are their expectations … Accordingly, enterprises have to match the needs of their customers to deliver a...
Refuser la violence est-il un bon choix ?
Fiche - 1 pages - Philosophie
On entend souvent l'expression « la violence ne résout rien » mais avec ce qui se passe en ce moment ou qui s'est passé dans le passé on pourrait se poser la question si refuser la violence est un bon choix. Dans un premier temps nous allons voir que la violence ne résout rien et dans un second...
Whole food market Inc. - management stratégique
Étude de cas - 3 pages - Stratégie
What are the key elements of the strategy that WFM is pursuing? The key elements of the strategy that Whole Foods Market has been pursuing is to expand their operations and grow their business. They have established themselves as a leader in the organic food market and have attained considerable...
Dissensions en Europe face à la crise irakienne : de l'été 2002 au 20 mars 2003
Mémoire - 41 pages - Relations internationales
L'objet de mon projet de recherche est l'étude des dissensions, notamment diplomatiques, au sein de l'Europe à propos de la crise irakienne dont l'issue fut l'invasion du pays en question par une force coalisée multinationale emmenée par les Etats-Unis le 20 mars 2003. Si les prémices historiques...
Aristotle and animals
Dissertation - 9 pages - Philosophie
The idea that all living beings are classified in the form of a hierarchy on the top of which there are humans is widely widespread and often unconsciously accepted. Whilst nowadays it is blatant that we cannot harm war prisoners, black people or mentally handicapped persons; that women,...
Est-ce que l'Inde est une superpuissance ?
Dissertation - 7 pages - Relations internationales
In the first part of our essay, we will try to answer to the question : ‘what are the key dimensions of India's power projection' by analysing the three criteria described above. In our second part, we will balance our argumentation by showing that although India is the...
"Un pays, deux systèmes", Hsing Chi (2003) - les enjeux stratégiques de la politique taïwanaise
Fiche de lecture - 5 pages - Sciences politiques
This book comes in the words of the author, the desire to better understand the people of Taiwan and others the concept of “One country, Two systems”, concept that has been discredited and undermined by the DPP and Chen Shui-Bian. The starting point of this work is a political and civic...
Doing Business in Algeria : Managerial practices and Etiquettes
Étude de cas - 13 pages - Management organisation
Algeria is a developing country with much potential. This paper will cover many aspects of the country. It will discuss environmental factors, market characteristics, cultural characteristics, as well as their negotiation style. The perspective of a manager and how best to conduct...
Gibson, Ivancevich, Donnelly, and Konopaske. "Organizations: Behavior, Structure, Process" - Chapter 6, Case for Analysis - Jack Welch of General Electric: A Neutron Bomb or a Motivator?
Commentaire de texte - 2 pages - Management organisation
In the previous chapter, we examined four content (need hierarchy, ERG, two-factor and learned needs) and two processes (expectancy and equity) theories of motivation concerning specific motivators of people and the processes people undertake to achieve preferred outcomes. While these issues are...
Wilsonisme et néo-conservatisme
Dissertation - 5 pages - Sciences politiques
„ [...] We trust in the power of human freedom to change lives and nations. By the resolve and purpose of America, and of our friends and allies, we will make this an age of progress and liberty. Free people will set the course of history, and free people will keep the...
Do New Social Movements signify the demise of class politics ?
Étude de cas - 5 pages - Sciences politiques
In May 1968, a student political meeting in the Sorbonne was broken up by the police, precipitating France into an intense disorder. Rapidly, it appeared that the battle of the students was not only against De Gaulle's conservative government. As Richard Johnson notices in The French Communist...
