Avantages et inconvénients d'une approche stage-gate du point de vue d'une équipe de projet dans le développement de nouveaux produits
Mémoire - 17 pages - Stratégie
L'introduction de nouveaux produits sur le marché est essentielle pour les entreprises d'innovation technologique, car celle-ci leur permet de se développer et de prospérer (Zirger & Maidique, 1990). Les organisations ont tendance à gérer en mode projet ces développements (Shepherd & Ahmed, 2000)...
Rapport stratégique et éthique : Inditex
Étude de cas - 16 pages - Marketing distribution
Inditex (Industrias de Diseño Textil, S.A) est l'un des plus importants distributeurs de textile du monde ; premier en Europe et second sur le plan mondial après l'américain Gap. Huit marques composent le groupe : son enseigne phare ZARA, Pull and Bear, Massimo Dutti, Bershka,...
Management et technique des achats : client fournisseur ou client partenaire
Étude de cas - 26 pages - Achats & Supply Chain
Depuis une trentaine d'années, avec l'accroissement de la concurrence mondiale, le paysage économique s'est fortement modifié. Les entreprises ont dû s'adapter et se réorganiser afin de répondre au mieux aux attentes de leurs clients et rester compétitives. C'est tout le système économique qui...
Evolutions in the music industry. Case study an analysis of Spotify
Étude de cas - 7 pages - Informatique
Since 2000, the increasing popularity of Internet was one of the main reasons of CD music sales which have been decreasing from 700 million sales in 2000, to less than 200 million for the year 2012. This decrease can also explain the recent collapse of HMV. The music industry is going...
Gestion des achats : les meilleures pratiques de communication promotionnelle à l'intention des fournisseurs
Dissertation - 14 pages - Management organisation
During the two past decades there were many changes in the global scenario, high technologies were introduced, a higher competitive world made companies look for markets abroad, and ways of management had to adapt to this new way of making business. Theses changes reached...
Entrepreneur: un métier à part?
Dissertation - 50 pages - Management organisation
“The kind of leadership required for the growth phase may not be compatible with the interests and capabilities of the entrepreneur. While a founder may have a promising idea and an ability to infuse a small group of others with a “vision” for the enterprise, the...
Forward look at life with review of state of the art in plasma and laser advanced technologies
Cours - 103 pages - Électronique, mécanique, ingénierie & technologie
According to K. Darwin theorem, all elements of the world still evolve. If human actions come under scrutiny, unfortunately some of them should come in for criticism, as they frequently produce disastrous consequences that have to be taken later. Certainly, there are lots of useful...
Competitive Advantage of companies
Dissertation - 8 pages - Économie générale
Warren Buffett was once asked what is the most important thing he looks for when evaluating a company. Without hesitation, he replied, "Sustainable competitive advantage." When a firm generates profits that exceed the average for its industry, the firm is said to possess a competitive...
La "glocalisation"
Mémoire - 48 pages - Économie internationale
At first sight, few people have ever heard about the term glocalization. They have indeed heard about globalization, internationalization, localization and international marketing through different medias but this term appears more an error of pronunciation than anything else to them. It...
La France doit-elle adopter des politiques de discrimination positive sur le marché du travail ?
Mémoire - 35 pages - Politique économique
This paper reviews the situation of France in the labour market. The main purpose is to analyse and understand if France should adopt the Affirmative Action policies in the labour market. This policy defines the discrimination in a whole and targets the notion of positive...
Managing the Industrial Marketing Process
Cours - 158 pages - Brand management
This document deals with B-to-B marketing. It presents very firstly its characteristics and the opportunities that result of B-to-B marketing. This sector is divided into several segments that are defined here. It explains the prime importance of logistics, management, distribution,...
Doing Business in China
Dissertation - 11 pages - Économie générale
Today, “the 30 larger retailers in food in the world are in 85 countries, compared to 15 countries ten years ago” (US Dairy Export Council, 2003). The French group Carrefour, 2nd in the world food distributor, was created in 1959 by two French families called Fournier and...
La notion de juste valeur en normes IAS/IFRS : impact sur l'analyse financière et la valeur de l'entreprise
Mémoire - 29 pages - Finance
Dans la continuité du courant d'internationalisation des marchés des capitaux et avec l'apparition de scandales financiers, les exigences en termes de transparence financière, de comparabilité des états comptables et d'amélioration de la qualité de l'information n'ont cessé de...
Mary Kay Cosmetics : introduction sur le marché asiatique
Étude de cas - 12 pages - Marchés étrangers
Mary Kay Cosmetics is an American based company marketing skin care products and makeup through direct selling using the party plans method. The firm is facing concerns about its internationalization and in order to not lag behind its competitors, top managers are wondering which strategy...
Wal-Mart, le nouveau visage du capitalisme
Mémoire - 154 pages - Économie générale
Quelle firme incarne-t-elle aux yeux des Français la quintessence de la multinationale dominante mieux que Coca-Cola ? Conservant jalousement sa recette secrète, fort d'une image de marque inégalée, disposant d'une gamme variée, Coca-Cola a inondé le monde entier de son soda phare. La compagnie...
L'indépendantisme écossais ou Scexit
Note de synthèse - 2 pages - Linguistique & langues
Dans ce devoir, il s'agit d'établir la synthèse de 3 documents en anglais sur la pertinence actuelle de l'indépendantisme écossais : - Article by Joshua Zitser, The Independent, Monday 17 October 2016 - Speech by British Prime Minister Theresa May, Scottish Conservative Conference, 3...
Analyse stratégique de l'entreprise Cake Masters
Étude de cas - 11 pages - Stratégie
David Kuchen began to work in an investment banking division in a Canadian bank. As he likes challenges and wants to build his own business, he created and ran his business in investment banking. But the company did not have the size that Kuchen wished. So he studied marketing,...
L'expansion de L'Oréal en Chine
Étude de cas - 31 pages - Bourse
The expansion of L'Oreal in China (titre original) Since it was founded nearly a century ago by the chemist Eugène Schueller, L'Oreal has been focusing its research and expertise on one business: cosmetics. L'Oreal has consistently applied its policy of investing in research, ensuring that its...
Outils de management stratégiques - la grille produit-marché de Ansof
Dissertation - 8 pages - Management organisation
The purpose of this document is to provide an overview of what are strategic management models. To conduct this analysis, the today's context in which companies evolve has been taken into account in order to define in what extend managerial tools play an important role in the...
Ipod and the renewal of apple
Étude de cas - 23 pages - Stratégie
In 2001, Apple launched its revolutionary product: iPod, a small jewel of technology, which will give as a result a rise to a new market, that of the numerical walkman with hard disk. Forerunner in its field, Apple has always been an innovative firm. Its progress was for a long...
Opel: Purchasing Service Department
Étude de cas - 36 pages - Achats & Supply Chain
Opel has 2,000 to 4,000 references on stock and produces 40 % of its own spare parts, with specialised parts manufacturers making the other 60%. This is a market with very intensive competition. There is no seasonnality, lots of urgent situation, so Opel has to be very...
L'engagement du consommateur envers les marques de distributeurs : un modèle relationnel
Mémoire - 81 pages - Marketing distribution
The distribution is the system which takes in charge all the operations by which a product that has been just made is given to the consumer or to the user. This field integrates three essential functions: a logistic function (delivery, storage), a transactional function (sale), and...
Changes in Operations Management
Dissertation - 13 pages - Management organisation
There have been many significant changes in Operations Management during the past few years, involving such aspects as quality, reduction in inventory and costs, improving delivery and lead times. We will discuss these changes and the implications for Operations Management today.
China, the future world power?
Étude de cas - 19 pages - Économie internationale
This paper examines whether China will emerge as a dominant regional power, or even a world power, in the twenty-first century. The growth of China for twenty years is really impressive. Since 1982, the most populated country of the world has multiplied its GDP by seven. This growth is explained...
Cours Magistral de Civilisation Américaine (cours de fac)
Commentaire de texte - 5 pages - Philosophie
Document: Cours Magistral de Civilisation Américaine en anglais, cours de 19 pages Extrait: USA is the oldest surviving democracy in the world à longevity Republic = constitution government à democracy: direct or indirect representation Forefathers (= aïeux) didn't believe in...
Intership Report - Rocky Springs station
Rapport de stage - 25 pages - Management organisation
This year, I spent 12 weeks on Rocky Springs Station: a cattle farm in North Queensland. I met people who helped me to understand a new way of farming in a different environment. North Queensland is a wild area with a very strong climatic pressure where it is very difficult to breed...
Technologie de l'information
Dissertation - 14 pages - Stratégie
The aim of this work is to make a link between the business strategy of the companies, their way of understanding IT management and to implement it. I will firstly talk about the situation that has been observed by analysts to understand the actual situation. My aim is...
L'expansion de Clarins en Inde
Étude de cas - 18 pages - Bourse
Clarin's expansion in India (titre original) The Clarins Group has been created in 1954 by Jacques Courtins-Clarins. It is a Public Company with a Supervisory Board and a Board of Directors, with a capital stock around 325 millions of euros divided into 40 600 000 shares. At the beginning,...
The global marketing
Fiche - 78 pages - Brand management
Study based on the global marketing. The 5 steps process of marketing are: understanding customer needs, wants and demands, market offering: products, services and experiences, customer value and satisfaction, exchanges and relationships, knowing markets.
Rapport de stage en tant que gestionnaire de bases de données dans la cartographie numérique
Rapport de stage - 23 pages - Informatique
Le marché de la géo-localisation est né au début des années 90, et connaît une réelle croissance depuis le début des années 2000. Les systèmes de géo-localisation permettent aux utilisateurs d'obtenir des services personnalisés en fonction de leur situation géographique. Le développement de...
