Quelle stratégie adopter : privilégier la croissance interne ou la croissance externe ?
Mémoire - 19 pages - Stratégie
Il est, de nos jours, de plus en plus dur pour une entreprise de faire face à la concurrence pour de nombreuses raisons. Avec la mondialisation, de nouveaux pays émergent sur les différents marchés et rendent la concurrence de plus en plus rude. Les nouvelles technologies constituent également un...
Marketing case study, The LEGO Company
Étude de cas - 30 pages - Brand management
Our consulting firm would like to investigate the LEGO Group with its current market situation, the threats and opportunities to the Group, and indicate the key issues for becoming success. The primary objective of our marketing plan is to help the Group gaining more market shares as well...
Diplomatic relations between the US and the EU since 1989
Dissertation - 14 pages - Sciences politiques
Transatlantic relations between the USA and Europe went without saying for near two centuries. As a matter of fact, this close relation reflects a shared culture, fueled by successive waves of immigration of Europeans to “the land of plenty”. But, if these diplomatic bounds were between...
China, the future world power?
Étude de cas - 19 pages - Économie internationale
This paper examines whether China will emerge as a dominant regional power, or even a world power, in the twenty-first century. The growth of China for twenty years is really impressive. Since 1982, the most populated country of the world has multiplied its GDP by seven. This growth is explained...
La pertinence de l'importance de la location pour les entreprises Irlandaises engagées dans le processus d'internationalisation
Dissertation - 6 pages - Économie générale
Since years, people are aware that markets are becoming more and more global. Coca-Cola, McDonalds or Nike for example are brands that are experienced in a lot of countries throughout the world. Given the study reported by Mary Lambkin and Tony Meenaghan (Perspective on Marketing...
Cours d'anglais et exercices corrigés - Les adverbes
Cours - 3 pages - Linguistique & langues
Ils peuvent être regroupés selon leur sens : lieu, temps, fréquence, degré, ajout, liaison, manière, phrase. Les adverbes de liaison (actually, however, though....) jouent un rôle fondamental dans l'organisation du discours.
Thomas Paine and the radical support for the French Revolution
Dissertation - 6 pages - Histoire moderne : Renaissance à XIXe
Thomas Paine used to describe himself as a 'citizen of the world' and he certainly travelled in several countries in order to spread his idea of citizenship. Born in England in 1737 in a poor family, he left the school at the age of twelve and was a complete autodidact. After having...
La démocratie peut-elle être promue de l'extérieur ?
Dissertation - 10 pages - Sciences politiques
Democratization studies presents two main actors involved in the building of democratic institutions: the people and the elites. Since the 1980s, a third dimension is becoming more present in the processes of democratization: the influence from outside. It corresponds to impulses from...
To what extent is Brazil and its development typical of a nation of the South?
Fiche - 5 pages - Histoire contemporaine : XIXe, XXe et XXIe
Document: Etude sur le Brésil, exemple d'un pays du Sud, Document an anglais (4 pages) Extrait: The term « South » which today designates the southern developing countries as opposed to the northern, more industrialized nations, finds its origins in the phrase « Third World » first used...
L'engagement du consommateur envers les marques de distributeurs : un modèle relationnel
Mémoire - 81 pages - Marketing distribution
The distribution is the system which takes in charge all the operations by which a product that has been just made is given to the consumer or to the user. This field integrates three essential functions: a logistic function (delivery, storage), a transactional function (sale), and an...
La civilisation de l'universel chez Teilhard de Chardin et Senghor
Dissertation - 109 pages - Philosophie
Mémoire de Maitrise en Philosophie rédigé en anglais qui pose le problème de la mondialisation sur le plan culturel et qui démontre un tant soit peu le rôle que Teilhard de Chardin et Senghor assignent à l'Afrique dans ce rendez-vous du donner et du recevoir, véritable civilisation de...
How to manage cross cultural differences in a French Business environment
Dissertation - 10 pages - Management organisation
The structures of internal business have been radically transformed over the past few decades. Changes in communication, transportation technology and shifts towards global interdependency have resulted in companies becoming more and more international and therefore intercultural. In...
The Zoo Must Go On ? Must It ?
Fiche - 2 pages - Philosophie
In an article published on September 26th 2006 in The Guardian, Jeremy Paxman quotes this comparison, made almost a century earlier, by the ?mildly republican? Spanish princess Eulalia, when asked what the British people would gain by becoming a Republic:
La Moldavie et l'Union Européenne: de simples voisins?
Dissertation - 8 pages - Sciences politiques
The Economist recently wrote an article on Moldova entitled “the country that Europe forgot” describing the tiny Republic who, due to an unhappy combination of economic, political and geopolitical factors, is “last in the queue for love and attention” . Such statements seem to...
Describe the role of the piano accompaniment in two or more songs by Schubert. Demonstrate with examples the types of relationships to be found between the piano and the poetry
Fiche - 3 pages - Musique et danse
As Gerald Moore said , the Lied is not only a question of singing. One of the great particularities of Schubert's Lieder is the importance of the accompaniment. In contrast to the popular folksongs of that time, the piano was for Schubert quite more than a weak musical background. It became with...
The Impact of Innovation on the Internationalization of Small and Middle sized Enterprises
Dissertation - 19 pages - Marketing international
The present study offers to the reader a considerable bibliography review on internationalisation of small and middle-sized enterprises and raises a question in relation with the extent to which the variable innovation plays a main role in this issue. This paper was designed with the objective...
What principles of Justice are underlying Democracy?
Dissertation - 6 pages - Philosophie
According to Montesquieu, ?real equality [is] the very soul of a democracy? . In other terms, democracy is an ideal aimed at lowering inequalities and improving the well-being of the great majority of people. Nevertheless, as pointed out by Arthur Okun in his book Equality and Efficiency: The Big...
Mary Kay Cosmetics : introduction sur le marché asiatique
Étude de cas - 12 pages - Marchés étrangers
Mary Kay Cosmetics is an American based company marketing skin care products and makeup through direct selling using the party plans method. The firm is facing concerns about its internationalization and in order to not lag behind its competitors, top managers are wondering which strategy to...
de Quelen Jacques-Youenn, Precis of history and spirituality of the OSJ
Ebook - 211 pages - Littérature
Résumé de l'Ebook:
Les années 20, des années folles ? - publié le 02/07/2008
Fiche - 2 pages - Histoire contemporaine : XIXe, XXe et XXIe
Les années 20 évoquent donc en premier lieu une modernisation et une révolution culturelle. Mais est-ce réellement le cas ? L'image que nous avons n'est elle pas exagérée pour éviter que le XXème siècle ne soit seulement synonyme de massacres ou crises ? L'idée que nous avons...
Analyse stratégique de Starbucks
Étude de cas - 46 pages - Brand management
Starbucks est une chaîne multinationale de café/restaurants, plus communément appelés coffee shops, dont le siège social est situé à Seattle, Washington. Cette chaîne de coffee shops est particulièrement réputée auprès des étudiants et des actifs urbains. Starbucks tire son nom du personnage de...
Technology and environment
Présentation - 31 pages - Linguistique & langues
Exposé oral et support visuel écrit en anglais sur l'impact de la Technologie sur l'environnement. 1 Introduction What's Technology? 2 The Positive environmental Impacts of Technology The negatif side of Technology 3 Solutions to protect environment CONCLUSION QUOTES
Dans quelle mesure l'intelligence émotionnelle et la relation d'aide permettent-elles à l'infirmière d'être dans la juste distance avec le patient ?
Mémoire - 15 pages - Soins infirmiers & aide à la personne
Le Caring est une activité humaine qui se définit comme une relation et un processus dont le but va au-delà de la maladie. Dans le domaine des soins infirmiers, le caring est considéré comme l'essence même de la discipline qui implique non seulement le bénéficiaire, mais aussi...
Coparentalité en situation de recomposition familiale : le vécu des belles-mères
Mémoire - 83 pages - Psychologie
Ce mémoire est consacré au vécu de la belle-mère sans enfants autres que ceux de son conjoint ou compagnon, en relation à la situation de coparentalité. L'enquête confirme la difficulté considérable rencontrée par les personnes concernées à « gérer » ce vécu. L'explication de cette...
Le Roux Patricia, Hydro-Homeopathic Energy
Ebook - 280 pages - Littérature
Résumé de l'Ebook:
Analyse du marché du café au Canada et de la marque Folgers
Étude de marché - 35 pages - Brand management
Le café, introduit depuis des siècles dans le monde occidental, s'impose aujourd'hui comme un bien de consommation courante dans cette partie du globe. Étant un bien peu différencié, les différentes entreprises le commercialisant différencient leurs marques par la qualité et l'image....
Comment digitaliser la formation des étudiants tout en minimisant le risque de décrochage scolaire ?
Mémoire - 21 pages - Sciences de l'éducation
D'après l'INSEE (2019), durant l'année scolaire 2018-2019 en France, le nombre moyen d'ordinateurs pour 100 écoliers était de 6,3 pour les écoles maternelles, de 14,4 pour les écoles élémentaires. Ce taux était nettement meilleur pour les établissements publics du second degré. Notamment, il...
Managing the Industrial Marketing Process
Cours - 158 pages - Brand management
This document deals with B-to-B marketing. It presents very firstly its characteristics and the opportunities that result of B-to-B marketing. This sector is divided into several segments that are defined here. It explains the prime importance of logistics, management, distribution, sales force...
The state of the political field in Great-Britain
Fiche - 8 pages - Philosophie
Blair moved the Labour Party towards the centre of British politics, using the term 'New Labour' to distinguish his policies of support for the market economy from the party's previous rigid adherence to nationalisation. He has referred to his policy as 'modern social...
Britain's relationship with the European Union: is this relationship best described as an 'awkward partenership'?
Dissertation - 10 pages - Relations internationales
'...willing and active co¬operation between independent sovereign states is the best way to build a successful European Community…' , Margaret Thatcher's speech underlines a reality: Britain did not want to accept a European intrusion into their its policies. However, this point of...
