"Assessing Lean Digital's Impact on Operational Excellence in Large Food Retail: A Study on Digital Tools, Customer Satisfaction, and Process Efficiency"
Dissertation - 22 pages - Digital & e-marketing
Unlock the Power of Lean Digital in Food Retail: Boost Operational Excellence and Customer Satisfaction. Discover how Lean digital transforms large-scale food retail (GSA) by enhancing process efficiency, reducing waste, and improving customer experience. Our comprehensive study...
"Optimizing Customer Journey in Parcel Delivery: La Poste's Omnichannel Strategy"
Diploma Thesis - 64 pages - Marketing theories
"Discover how La Poste Groupe, a leading French postal and logistics services provider, is revolutionizing customer experience through its omnichannel strategy. With 17,000 points of sale and 900,000 daily customers, La Poste is committed to delivering high-quality services, from...
"Building Strong Brand Communities: Strategies for Customer Engagement and Loyalty"
Tutorials/exercises - 5 pages - Clients and users behaviour
Unlock the Power of Brand Communities: Boost Customer Loyalty and Drive Growth. Discover how industry leaders like Nike and Nutella foster deep emotional connections with their audience through community creation, participation encouragement, and memorable experiences. Learn how to create...
Market Expansion Strategy for Enesse Mobiliya in France: Balancing Cultural Heritage and Customer Diversity
Diploma Thesis - 7 pages - Marketing theories
Unlock the potential of Enesse Mobiliya's expansion into the French market with expert insights on bathroom furniture trends. Discover how this Turkish company, renowned for its high-quality and design-focused bathroom furniture, can successfully penetrate the French market by balancing its...
Application for Customer Journey and Experience Manager Position at Sephora
Sample letter - 1 pages - Fashion and ready to wear marketing
Application for the position of Customer Journey and Experience Manager at Sephora, highlighting 8 years of experience in Marketing and customer experience, with a passion for the customer journey and a desire to join a stimulating and innovative company in the cosmetics...
Customer Loyalty Strategy in Parcel Delivery
Litterature review - 2 pages - Clients and users behaviour
Discover how to retain customers in a competitive parcel delivery market through effective loyalty strategies, tailored to the needs of businesses and individuals.
Brand Heritage and Customer Perception - An ethnographic study
Case study - 9 pages - Luxury marketing
Our mission was to find out if brand heritage is truly a purchase driver for luxury, because many would initially say yes. Of course, this is a pillar of luxury. Well, yes it is and luxury could not exist without it, but we got some interesting results about what consumers think about brand...
The genius app idea: the importance of flexibility and customer feedback
Case study - 2 pages - Startup, entrepreneurship
Coming up with good entrepreneurial ideas and knowing how to evaluate them is difficult. In this respect, the student made three main mistakes: having the wrong preconceived notions about entrepreneurship and start-up founders, failing to develop a prototype, and not adopting the lean startup...
How does gamification enhance customer engagement?
Dissertation - 23 pages - Clients and users behaviour
Primarily, our study is designed to explore the intricate interplay between gamification and consumer behavior. This foundational objective is embedded within a methodological framework aimed at comprehending the influence of gamification on consumer decision-making processes. Through meticulous...
Understanding Customer Expectations on Social Media and Establishing Effective Communication Strategies
Tutorials/exercises - 4 pages - Communication
Discover how businesses can leverage social media to create customer engagement, establish relationships, and drive sales. Learn about the importance of internal communication, customer service, and measuring progress in achieving organizational objectives.
MOSAR Project: Modernizing Customer Relationship Tools at Enedis
Diploma Thesis - 23 pages - Management
The MOSAR project at Enedis aims to modernize customer relationship tools, improving customer satisfaction and operational efficiency through the implementation of skills mapping and complaint tracking tools.
AVI and Customer Loyalty in Music Streaming
Dissertation - 32 pages - Medias&communication marketing
This document examines the role of Intelligent Virtual Agents (AVI) in enhancing customer loyalty on music streaming platforms by improving accessibility, assistance, and personalization.
Digital Transformation in Banking: Adapting to Changing Customer Behavior and Expectations
Internship report - 3 pages - Finance
"Discover how digitalization is transforming the banking sector and revolutionizing customer behavior. Learn about the challenges banks face in adapting to the digitalized client, from cybersecurity concerns to the emergence of digital banks and fintechs. Understand how banks can leverage...
Kiamo Management Tool for ENEDIS Customer Service
Case study - 3 pages - Management control
ENEDIS uses Kiamo, an omnichannel call system, to monitor customer advisor performance in real-time, ensuring compliance with CRE objectives and balancing employee well-being.
The Implications of the Internet for Collaboration with Customers on Product Decisions
Essay - 7 pages - Marketing theories
Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...
Customer Satisfaction and Its Impact on The Future Costs of Selling - Lim, L. G., Tuli, K. R., & Grewal, R. (2020)
Tutorials/exercises - 4 pages - Business strategy
The article by Lim et al. (2020) provides a combination of empirical along with theoretical research on the existence of a linkage between customer satisfaction and a firm's future selling costs (COS). The study investigates the matters not adequately scrutinized in dealing with...
The WidgetTech Customer Satisfaction Survey
Case study - 3 pages - Clients and users behaviour
WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have...
The customer is always right. What does this mean for the manufacturers and for the retailers?
Tutorials/exercises - 10 pages - Linguistics & languages
Bonjour,Voici un document réalisé en Anglais lors de ma deuxième année de DUT TC.PLAN I. Why is the customer always right? INTROII. What does it mean for retailers and manufacturers? RetailersManufacturers III. How detailers and manufacturers can improve their customer experience?
How can spirits brands create customer involvement and loyalty ?
Dissertation - 28 pages - Marketing theories
Ce mémoire s'interroge en profondeur sur le marketing des spiritueux en adressant la question suivante : Comment les marques de spiritueux peuvent-elles créer de l'engagement client et de la loyauté? L'engagement signifie que le client s'identifie à une marque, son histoire, ses...
Apprenticeship in Customer Service Support (CSS)
Diploma Thesis - 10 pages - Foreign markets
CSS service accompanies the sales representatives in order to support them for the cotations of the existing customers. While they are prospecting new customers or anything else, already known customers can send us a cotation request to ship their goods around the world. The...
Customer Orientation
Course material - 3 pages - Marketing theories
The approach of customer orientation can be explained in companies that highly value and give their customers a lot of importance. Such companies are said to be customer oriented. According to Bhasin (2018), their marketing strategies get designed with their customers...
Employee Selestion Techniques for a Customer Advisor
Case study - 2 pages - Management
For this assignment, the elected job is Customer Advisor in the bank HSBC. This job is interesting to study because it is multi-tasking and requires soft skills. What's more, the banking context is very specific, for it deals everyday with sensitive data and complicated situations....
Events and information management - CRM (Customer Relationship Management)
Essay - 4 pages - Management
Until very recently, businesses were more focused on selling as many products and services as possible, regardless of who was buying them. Nowadays, competition is just a click away. Companies in difficulty realize that without customers, products do not sell and revenues do not...
Sony's Customer Relationship Management
Case study - 2 pages - Management
Why did we choose Sony ? Stability of public traded company Extensive training Clearly stated purpose Comprehension vision coverage Various plans to fit employees needs Multiple medical plans for employees circumstances Leadership spirit and innovative firm
CRM a powerful tool for tracking customers but which finds its limits at Antalis
Essay - 35 pages - Business strategy
CRM is a department that has succeeded in building its place within companies, and have took a prominent place at Antalis. This sector is a very specific sector both on its complexity that is very difficult market to break into. The market is highly competitive, and although Antalis occupies a...
Customer value creation: The case of Beats Electronics
Case study - 3 pages - Business strategy
Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap...
Accounting for Customer Incentives
Essay - 2 pages - Accounting
In an effort to increase its customer base, Runway implemented a customer referral marketing campaign. Here, existing customers of Runway can refer a friend to it and receive $25 credit towards purchase of future merchandise. The terms and conditions are that the existing...
Causes of employee and customer dissatisfaction
Essay - 3 pages - Management
Employee dissatisfaction in the HR department of the public sector is a matter of if employees within the HR department are happy with their jobs. It is through employee satisfaction survey that employee satisfaction can be measured. Such survey address such topics as workload, compensation,...
Customer Relationship Management in Riyadh Bank
Case study - 15 pages - Management
Customer Relationship Management is a tool for attracting and retaining customers that a business has identified as potentially profitable in the long term. CRM can help businesses to build sustainable competitive advantage and protect their market share from possible erosion by new...
Defining customer service levels to keep customers and shareholders satisfied
Essay - 5 pages - Business strategy
If you need to release cash, particularly during a recession period or when sales are falling, you should look to your working capital. Optimization of your working capital will improve efficiency, liquidity and potentially investor ratios like the dividend yield, if the dividend payment can...
