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Theme : Digitalization

Digitalization refers to the process of transforming activities, services, or physical objects into digital formats through the use of digital technologies. A common example of digitalization is the shift from paper-based invoicing to electronic invoicing within a company.

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16 juin 2008
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Digitalization: The Commercial Rise in Independent Filmmaking

Essay - 5 pages - Film studies

Technology has always been the main threat of tradition. The core essence of the filmmaking industry has not evolved because of changes in the audiences, ownerships or content. It has evolved because of the technological push given by the modernizing world, affecting the audiences, ownerships...

09 avril 2024

The integration of AI in project management

Case study - 4 pages - Management

Digital capability and leadership capability are the two main capabilities that allow a company to transform digital technology into business advantage. The company that masters first these capabilities and that are aware of the constant evolution of technology, are the ones that grow. Companies...

02 sept. 2024

How do social media and digital tools affect HR practices? Why and how should HR departments adapt their practices to use these tools to their advantage? What are the benefits and risks of an HR social media strategy?

Essay - 3 pages - Human resources

In the last decades, the functions of Human Resources departments have changed a lot. They are, in general, more involve in the group strategy. The HR manager now has a key role at the Board of Directors.. [...] Even if the digitalization is affecting each department of a firm, Human...

30 août 2024
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Oral Assesment - Human resources planning, strategy and practices

Presentation - 27 pages - Human resources

This document contains three presentations treating three human resources subjects. The first presentation answers the following questions: How can companies attract, retain, motivate, and manage Gen Y and Z? The second presentation answers the following questions: What is HR planning? Why is it...

17 oct. 2024

Digital Workplace Transformation: Reinventing Communication - Penny Swift (2023) - Organizational Communication in the News

Book review - 4 pages - Medias&communication marketing

In today's dynamic environment, digitization has emerged as the basis of business transactions across the globe. The essay will further explore the dimensions underpinning the move towards digital transformation, their importance, and soft changes in culture that need to be adjusted to pave...

14 oct. 2024

Role and responsibilities of healthcare professionals

Essay - 2 pages - Medical care & personal assistance

Healthcare is a dynamic field that is often changing to accommodate the needs of patients and communities. The roles and responsibilities of healthcare professionals help to deliver quality care and enhance health outcomes. Healthcare management professionals are critical for the efficient...

03 nov. 2024

Rural Educational Setting - The Implementation of Artificial Intelligence in Future

Dissertation - 7 pages - Educational studies

The emergence of AI in rural educational contexts represents a case in point, since the challenges of AI implementation are more pronounced in these settings. While AI has fantastic potential to transform the education process by providing individual experience, automating administrative tasks,...

25 oct. 2024

Exploring the Impact of the Internet on Human Thought Processes Through Critical Analysis

Essay - 3 pages - Sociology & social sciences

The development of the Internet has revolutionised human information processing and has launched a new era in cognitive engagement. In his pioneering article 'Is Google Making Us Stupid?' Nicholas Carr carefully sets forth questions about the implications of this digital revolution for...

30 oct. 2024

Politeness as Human Value

Essay - 3 pages - Sociology & social sciences

The essence of social institutions, politeness, is a key factor in communication. Historically, it has been seen as a symbol of hierarchy and strength. For example, those with a high social status are apt to be more polite than those with a lower status. Nevertheless, the so-called power and...

01 janv. 2025

The luxury post Covid landscape

Market study - 11 pages - Luxury marketing

How to transform the Covid-19 crisis in an opportunity?

05 janv. 2025

Lack of computers and Internet on performance levels of Caribbean justice system

Dissertation - 19 pages - Law's history and philosophy

In the last twenty-one years, the Internet and computers have become an increasingly important aspect of everyday lives. It especially plays an integral role in the judicial workplace. It improves communication and allows work to be done quickly and efficiently, which will benefit the country as...

01 oct. 2021

PESTEL Analysis - Kraft Foods

Case study - 4 pages - Distribution marketing

"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....

04 avril 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...

22 nov. 2021

HR marketing: what strategy to attract and retain employees?

Dissertation - 8 pages - Human resources

The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...

26 juil. 2022

Strategic Analysis of Microsoft

Case study - 7 pages - Business strategy

Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...

04 août 2022

Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector

Dissertation - 38 pages - Business strategy

This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...

09 juin 2023

Digital society

Course material - 33 pages - Sociology & social sciences

ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of information....

23 sept. 2016
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The positive effect of Internet information gathering on society

Essay - 5 pages - Computer science

Technologist has been pushing technology boundaries beyond our imagination. This has given rise to the digital world and technology is being used as a medium of expression, learning, entertainment and interaction. This has made digital devices the most important part of the human being. This is...

17 oct. 2023

"Innovate or Die", is This True?

Presentation - 12 pages - Marketing theories

Innovate or die could be the maxim for any brand when planning and developing a marketing campaign for a product launch. A company's or brand's marketing innovation will be what sets it apart from the competition, a competitive advantage that will enable it to attract consumers and...

27 nov. 2023
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The Digital Transformation of BNP Paribas

Case study - 15 pages - Bank marketing

This report will focus on a traditional French bank: BNP Paribas. Indeed, the objective will be to take a look at its evolution since its creation and how it has adapted to the evolution of technology. Faced with a growing Fintech industry, it is interesting to understand how BNP Paribas is...

09 févr. 2024

Digital Transformation in Small and Medium Enterprises (SMEs): A Roadmap towards Innovation and Growth

Course material - 2 pages - Startup, entrepreneurship

The slogan of digital transformation is not a buzz but an imperative strategic drive in this current century economy where technology is taking the centre stage of shaping business landscapes. The use of digital technologies is vital for the SMEs playing so important role in terms of making up a...

06 juin 2024
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Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel

Case study - 11 pages - Business strategy

The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...

03 juil. 2023

How connected devices transform client experience?

Thesis - 25 pages - Digital & e-marketing

Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already acquired on...

18 août 2014
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Current trends in united parcel service (UPS) system

Case study - 3 pages - Educational studies

In a globe that is constantly shifting towards digitalization and automation of delivery of goods and services, the value of delivery services cannot be overstated. It represents the future of the retail industry. The current social, demographic, workforce and economic trends show that...

27 janv. 2011
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The strategy of Apple's music industry - published: 27/01/2011

Case study - 4 pages - Business strategy

"The Great Transformation" is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitalization and sharing of the latter appears to be the trigger for a crisis of global magnitude of this sector. Demonized by the record companies,...

19 mars 2009
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A study on event management

Thesis - 23 pages - Services marketing

Michael J Wolf, in his book "The Entertainment Economy" says, "Entertainment not autos, steel or financial services is fast becoming the engine of growth of the new economy". Digitalization, broadband and internet make this among the fastest growing businesses worldwide....

07 avril 2010
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Online electronic version on physical book purchase: An analysis on resale and welfare impact

Thesis - 7 pages - Computer science

Amazon recently began a new service: providing an electronic version of books to its consumers after they purchase the physical books. This business practice provides consumers with an opportunity to reseller brand new books, which will influence publisher, retailers and consumers. Using a...