Jane Atché's JOB Cigarette Paper Poster (1896) Analysis
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Art Nouveau, advertising poster, Jane Atché, JOB cigarette papers, women representation, 19th century advertising, tobacco industry, Jean Bardou, cigarette consumption
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Abstract
Analysis of a pioneering advertising poster created by Jane Atché in 1896 for JOB cigarette papers, exemplifying Art Nouveau style and influencing the representation of women in advertising.
Contents
Creation Context
Reception and Legacy
Creation Context
Reception and Legacy
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[...] In addition, the poster being created by a woman, Jane Atché becomes one of the few recognized poster artists of her time and in the legacy for her creations. This poster, initially exhibited at the Reims Circus in 1896, is now exhibited at the Musée du Pays Rabastinois in Rabastens. Now, this poster is studied for its influence in the field of artistic advertising and in the representation of women in the 19th century. century. It inscribes itself in the current of art nouveau and its poster has become more than an advertisement since it is considered an icon of the history of art and inspires numerous modern works. [...]
[...] Paper for Cigarettes JOB - Jane Atché (1896) - Analysis of an Advertising Posterend> I. Context of creation The work aimed at promoting the sale of cigarette paper was created in 1896, in a context where the health and health problems related to tobacco were still unknown. Thus, since its launch on the French market in 1843, the cigarette has enjoyed great success. Although the industrial production of cigarettes began in the 1870s, tobacco consumption modes remained centered on handmade cigarettes, called 'cousues main'. [...]
