Abstract
The many different types of magazines that are present in the market could be seen as a proof that editors are constantly looking to target an audience. Indeed, in order to secure the right type of advertisers, magazine editors have to find the right type of readers so that the efficiency and popularity of advertisements and features is maximized. Therefore, readership identity is constructed throughout the contents of a magazine, from the topics of features, to photographs and advertisements. In order to enlighten this construction of the ideal reader, we need to study what the concept of identity means and how it is assembled in magazines. We will then apply these principles to the deconstruction of Financial Times Magazine with the aim of determining how this particular magazine constructs the identity of its readers, in an attempt to attract its target audience.
