Abstract
PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to solve these problems. Thus, I decided to analyze the "Organizational structure", that means the internal business of the company then I will work on the "Macro environmental and industry analysis" trying to find an appropriate strategy.
I chose to study the internal situation of the company to establish a complete diagnosis before setting up a strategy. I began with a functional analysis of the organization. This allowed me to identify the strengths and the weaknesses of each internal functions of PSA because they are necessary before the elaboration of an action plan.
Then I analyzed the key factors of success imposed by the environment. It is essential for a company to know and control these elements to remain competitive in the market. The market and the purchasing behaviors evolve faster, a company has to remain informed of these factors as it can lead to the risk of losing market shares.
Finally, I studied the value chain of PSA. According to J. Gopalkrishnan , "the value chain is a systematic approach creates by Michael Porter to examine the development of a competitive advantage. The chain consists of a series of activities adding some value. They end in the total value supplied by a company." The key factors success and the value chain are both necessary to understand the nitty-gritty of the company operation in order to have a competitive advantage
