Abstract
On September 1st, 1907 the company Rohm & Haas was born. Today it is a U.S. multinational company based in Philadelphia, Pennsylvania, and is one of the world leaders in specialty chemicals. It is a major manufacturer of specialty materials that defies conventional thinking through innovation and flexibility for a constantly changing market. This is a result-oriented company, dedicated to supporting and expanding its international base of customers, suppliers, employees and communities through innovation in areas such as science, business, and services. Rohm & Haas (HR) obtained good results in this sector because they understood the importance of projecting the future on such a market. A number of research and development projects are there to prove the desire to innovate. Indeed investment in R & D has almost doubled since 1997 (from $ 147 million to $ 280 million) and the share for new products and technologies has increased (from 11% to 42%). Innovation is paramount and they understood this trend.
