The Coca-Cola Company on a strategic level
Case study - 11 pages - Business strategy
Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....
The "Bel" group
Case study - 22 pages - Business strategy
The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the group is a major international company which...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of being...
Formal report on the marketing operations of UK's Royal Mail Ltd 2008
Case study - 6 pages - Business strategy
The objective of this report is to evaluate the functional aspects of marketing in UK's Royal Mail Ltd and how it relates to other departments of the organization. The marketing strength of any business organization is largely reflected through its strategic goals and objectives, and the ability...
Analysis of IKEA's strategic management
Case study - 22 pages - Business strategy
Master level analysis regarding IKEA's strategic management : strategic direction, business level strategies, corporate governance management, etc.
Gus Van Sant vs. Johnny Depp - publié le 19/02/2009
Case study - 18 pages - Business strategy
You have wisely decided to use NPV to conduct your research. Discuss all the costs that should be included as your initial cash outflow for each scenario. Explain why each should and should not be included in your analysis. As the New CFO of the company, I am in charge of choosing the best...
Rohm & Hass strategic management plan criticism
Case study - 16 pages - Business strategy
On September 1st, 1907 the company Rohm & Haas was born. Today it is a U.S. multinational company based in Philadelphia, Pennsylvania, and is one of the world leaders in specialty chemicals. It is a major manufacturer of specialty materials that defies conventional thinking through innovation and...
Facebook report
Case study - 13 pages - Business strategy
The aim of this report is to introduce the concept of social networking thanks to the example of Facebook, and to see how this can have an influence on business strategies and more precisely on recruitment strategies. Organizations have indeed understood that information technology is starting to...
Study case: Sanofi Aventis
Case study - 28 pages - Business strategy
Over the past few years, Sanofi-Aventis' strategic decisions have enabled the company to reinforce its leadership in the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence in the major markets (the United States...
Paul's pricing strategy
Case study - 1 pages - Business strategy
Paul is a famous brand in France and is now developing in many other countries too. It is known in France as a quality product. It is interesting to analyze their pricing strategy as it defines their position on the market, in France as well as in the foreign countries where they are already...
Quick: Risk management analysis
Case study - 15 pages - Business strategy
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
Moneygram International: Case study of a fund transfer company
Case study - 17 pages - Business strategy
Moneygram Company was founded in 1940. Initially, the company was named Traveler's Express Company. In 1998, it acquired Moneygram Payment systems Inc (a company specialized in transfers of money) and then changed its name to Money gram International Inc in 2003. This acquisition was probably...
Seeff Properties: Marketing and strategy analysis
Case study - 29 pages - Business strategy
Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the youngest son, Samuel Steeff is the chairman and the...
ElBulli case: Recommended strategy for ElBulli over the next five years - publié le 03/02/2009
Case study - 6 pages - Business strategy
According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....
Marketing strategy: Case study of Easy Mobile
Case study - 13 pages - Business strategy
Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...
Lenovo case study - publié le 20/01/2009
Case study - 3 pages - Business strategy
IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...
Case study Renault - Nissan
Case study - 18 pages - Business strategy
A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and completely independent entities. For an alliance to be...
Case study: Amazon.com - published: 20/01/2009
Case study - 14 pages - Business strategy
Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior...
Coach and Polo Ralph Lauren (2006) - publié le 19/01/2009
Case study - 53 pages - Business strategy
Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it softer and stronger, he created Coach's first...
Equipex: Case presentation - publié le 19/01/2009
Case study - 50 pages - Business strategy
Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane firm specialized in the same sector. 1999:...
L'Occitane & the body shop
Case study - 46 pages - Business strategy
Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products. Respect:...
Tom Ford vs Marc Jacobs - published: 19/01/2009
Case study - 52 pages - Business strategy
Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...
Pirelli vs Continental - publié le 16/01/2009
Case study - 6 pages - Business strategy
Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...
Brasserie Duyck - published: 16/01/2009
Case study - 4 pages - Business strategy
This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local breweries that try to survive at the end of the 20th...
Telepizza
Case study - 3 pages - Business strategy
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three possibilities,...
Schneider-LeGrand merger - publié le 16/01/2009
Case study - 13 pages - Business strategy
Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most cases are closed by the completion of the phase I,...
'Fairbus' or 'Unfairbus' - published: 16/01/2009
Case study - 10 pages - Business strategy
By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European aircraft manufacturers' global market share was...
Business venturing - feasibility study (March 2008): Hexabus - publié le 16/01/2009
Case study - 19 pages - Business strategy
The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target in terms of age and social class. We determine...
Eastman Kodak case - published: 15/01/2009
Case study - 4 pages - Business strategy
Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to Japanese...
Tesco case (2005) - publié le 15/01/2009
Case study - 4 pages - Business strategy
The growth of Tesco has been surprising: the company announced a forecast of $1.4 billion in annual profits in 2001, and the sales volume in the first semester of this year reached $16.8 billion. Its current market share in the UK is strong: it is now 25%, contrary to 14% in 1997, and has...
