Abstract
Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of the alliance, they have been working together through a coherent strategy, common goals and principles, results-driven synergies and shared best practices.
The alliance currently holds 9% of the global market share, making it the fourth largest global automaker in terms of unit sales and ranked No. 2 in both market capitalization and profitability with a combined 5,911,171 vehicles sold in 2006. The major areas for the alliance include Russia, Colombia, China, Middle East and Africa. Individually, Renault saw growth outside Europe where sales increased by 8.8% whereas Nissan saw new growth market in Russia; their fastest growing market is China. At the moment, the alliance is planning to be the market leader in North America, Europe and Asia.
