The airline industry
Case study - 2 pages - Business strategy
The service by Ryanair is different: there is nothing free and a lot of advertising on the flight. There is even lottery! Sometimes it's very uncomfortable to travel with Ryanair or other low cost airlines because airports are secondary: it takes time and money to go in the city center. For one...
Facebook: The largest social network in the world
Case study - 25 pages - Business strategy
We know that nowadays, there are about 1.7 billion people connected to the web and the social networks phenomenon is becoming increasingly important and especially one social media: Facebook. We can ask ourselves how this kind of website became as important in a short time and how Facebook has...
Case study of portaldetuciudad.com
Case study - 8 pages - Business strategy
This report discusses ITEC's strategy about ‘portaldetuciudad.com'. We will analyze the company's actual situation, its key problems with the web design of its portals that needs to be changed, the lack of available languages and finally the business model of the company that is not safe for...
Strategy of communication
Presentation - 20 pages - Business strategy
-First, champagne is a very subjective matter of taste, our customers have an emotional report to the brand. -Indeed, one of the main values of La Grande Dame is "inspiring legacy"- in other words this means that our history is not a weight, but more like an asset of our communication strategy....
SWOT analysis - Explanation of the tool
Case study - 4 pages - Business strategy
A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...
Brand management - published: 19/01/2012
Case study - 10 pages - Business strategy
A good brand name should: - be legally protectable (trademark, copyright) - be easy to pronounce (spell and written too) - be easy to remember and recognize (memorizable) - attract attention of people (target audience) - suggest product benefits or suggest usage - suggest the company or product...
Catalytic Solutions, Inc
Essay - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
Catalytic Solutions, Inc - publié le 19/01/2012
Case study - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
The fast food market in France - publié le 19/01/2012
Market study - 32 pages - Business strategy
-The fast food takes advantage of the crisis. -Furthermore, we can note that this sector represents a quarter of the restoration with a growth rate which increases in a constant way these last years. -The fast food is a competitive market. -Indeed, even if McDonald's is leading on this market, it...
B2B bartering network in Brittany
Case study - 12 pages - Business strategy
Our business is called eBreizh.fr. We found this business because many companies are facing difficulties due to the current economic crisis and eBreizh is the best way to make business without cashflow. eBreizh is a website of B2B bartering in Brittany. We offer Breton companies a website to...
Skype case study - published: 18/01/2012
Case study - 7 pages - Business strategy
Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...
Skype case study
Case study - 7 pages - Business strategy
Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...
Disney's successful adaptation in Hong Kong
Case study - 18 pages - Business strategy
-One of the biggest media and entertainment businesses in the world -Tiny business in 1923 to one of the heavyweights of globalization 1920s and 1930s => only 1 studio and 1 park The end of the 20th century- numerous TV networks, additional theme parks openings, a cruise line, merchandising in...
Renault-Nissan alliance: Current situation
Essay - 5 pages - Business strategy
Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...
Renault-Nissan: Presentation and Analysis of a Strategic Alliance
Case study - 5 pages - Business strategy
Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...
Intercultural management: Sweden - publié le 12/01/2012
Market study - 37 pages - Business strategy
-Main line of business : Car, heavyweights, paper industry, Ikea & aeronautics -High technological level and well-qualified population -Good transport & communication infrastructures -Rich industrialized country -High level of production and exportation -Wealthy forests, layers of iron and...
American markets
Market study - 135 pages - Business strategy
This course explores the evolution of North and South America from a historical, political, cultural and economic point of view. However, given the number of countries which make up the two continents, this course is by no means a definitive guide of the Americas but rather, its goal is to...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
Shanghai Tang
Case study - 3 pages - Business strategy
-Have the strong sense of the traditional element, which can attract more foreign buyers and distinguish from the other luxury brand. It is unique and don't have many competitors and substitutions. -Catch up with the latest fashion trend in luxury world which...
Unilever case study
Case study - 5 pages - Business strategy
-Leave existing brands as it is -Coupons for larger packaging -More affordable, lower costs for Unilever -Penetrate the lower market segment without falling prey to the “cheap” perception -Clean, clear, consistent message with product -Cheaper option backed by technologies of higher end...
International marketing - banks and financial institutions
Market study - 9 pages - Business strategy
-Anticipation of demand requires a firm to do consumer research in anticipation of market's potential and consumers' desires. -Management of demand includes: -Stimulation: motivates consumers to want firm's offerings. -Facilitation: makes it easy to buy offerings -Regulation: involves balancing...
Presentation of Lastminute.com's strategy
Case study - 5 pages - Business strategy
The e-business company that I am going to present is Lastminute.com. Lastminute.com is part of Travelocity group, and is an on-line agency specialized in organizing cheap trips, holiday promotion, but also last minute trips. It was created under the status of a joint stock company with a capital...
Strategic thinking for managers
Internship report - 12 pages - Business strategy
As the EFE Matrix in this document shows, the most important external factors in order to be successful in the industry are technological advancements and the fact that only 10% of the hearing affected people actually possess the hearing aid. Local health policies like in France, for example,...
Creation of an innovative company
Presentation - 12 pages - Business strategy
The word innovation derives from the Latin word innovatus, which is the noun form of innovare "to renew or change," stemming from in—"into" + novus—"new". Diffusion of innovation research was first started in 1903 by seminal researcher Gabriel Tarde, who first plotted the S-shaped...
Lexus and the USTR
Market study - 1 pages - Business strategy
Established in the early 1980s and launched in 1989, the Lexus soon became associated with quality, luxury and superior customer satisfaction. The brand reputation grew quickly until, and Lexus became one of the best-selling lines of luxury motor vehicles in USA. But they're facing a huge problem...
Computron case study
Case study - 2 pages - Business strategy
Company overview: Computron Inc is an American IT firm founded in 1978. The company is a computer provider, and thus mainly operates in the electronic business. Problem statement: In July 1996, Mr. Thomas Zimmermann, European Manager, must select a price for a new computer, the Computron 1000X...
The launch of hairdressing salon "Tchip" in Australia
Internship report - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
The launch of hairdressing salon "Tchip" in Australia - published: 19/12/2011
Essay - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Case study of Chalet Exquis, an online business
Internship report - 19 pages - Business strategy
“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....
Luxury goods in China - published: 19/12/2011
Essay - 4 pages - Business strategy
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...
