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11 mars 2008
ppt

The war on talent: Korn/Ferry International in China

Case study - 18 pages - Business strategy

With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed candidates. In 1978, Korn/Ferry International...

08 mars 2008
pdf

Vicinity Smartcards

Case study - 8 pages - Business strategy

Vicinity smartcards are defined by the ISO 15693 standard, which also define the Radio Frequency Identification. This standard points out that these smartcards have to function at a frequency of 13,56 MHz. The Smart Card Handbook (Rankl and Effing, 1997) tells us that most of the smartcards are...

06 mars 2008
doc

Product creation: Borneo

Market study - 11 pages - Business strategy

We present our experience with creating an innovative product which lives up to the consumers' expectations while they do shopping on large-retail-space stores. Every day, there are instances of consumers searching desperately for a product and not finding them on the shelves. It appears...

06 mars 2008
pdf

Organizational development final assignment Merger and Acquisitions

Case study - 15 pages - Business strategy

In this assignment, we will study eight different mergers that will help us understand them in the economic and financial context of the companies that are merging. For each merger, we will have to answer the following questions: Did historical results justify the deal? Was the merger...

06 mars 2008
pdf

Intercultural management cultural and strategic plan for setting up a subsidiary in China

Case study - 11 pages - Business strategy

In this document, we analyze the various risks and challenges that arise while conducting a business in a foreign country. In fact, a company which wants to integrate a foreign market is confronted with a lot of difficulties. As each country has a different culture, history, values, evolution and...

05 mars 2008
pdf

Strategic management : Credit Agricole - publié le 05/03/2008

Case study - 14 pages - Business strategy

As an international player in the worldwide banking market, the Crédit Agricole is one of the best French corporations in the sector. Set up in more than 60 different countries, the company also needs to be very reactive and cannot allow itself to stagnate in its growth. Thus, it will be very...

05 mars 2008
pdf

Organization development

Case study - 24 pages - Business strategy

During the year 2006, around 28,000 mergers and takeovers have been registered. It is 9,000 more than in 2003, and reflects well the fact that to keep growing, companies need sometimes an external support. This phenomena concern all private and public companies, and is a major strategic point in...

04 mars 2008
pdf

Considering India's reputation as an ideal country for outsourcing, what are the strategic rationales for business outsourcing ?

Case study - 8 pages - Business strategy

There is a recent, but very strong tendency for companies to focus on what they do best, their core business. This follows a previous tendency of vertical and horizontal integration that has led big companies to acquire skills and capabilities distant from their area of specialisation. Sometimes,...

29 févr. 2008
pdf

Strategic Marketing - Caroll

Case study - 18 pages - Business strategy

The fashion industry is not only one of the most profitable in the world, but also one of the most competitive. With globalization, clothing multinationals such as Nike, Gap, Zara and H&M have already conquered the world, and made this business global and standardized. Following this...

28 févr. 2008
doc

Total, a successful long-term strategy

Case study - 7 pages - Business strategy

Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of € 12.5 billion in 2006. Its businesses cover the...

28 févr. 2008
doc

Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Market study - 18 pages - Business strategy

The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...

28 févr. 2008
doc

Google, Yahoo and DoubleClick (2006)

Case study - 6 pages - Business strategy

Due to the extension of Google activities on on-line advertisement, the net profit of the company, almost doubled in the year 2005. The first world search engine declared a 733,4 million USD net profit at the end of December 2005. Last year (in 2005), Google had gathered in 381,2 millions in the...

28 févr. 2008
doc

SAP: installation, advantages and disadvantages (2005)

Case study - 9 pages - Business strategy

SAP is the worldwide leader in integrated software companies. It was created in 1972 by 5 ex-executives of IBM. SAP's turn over was 8,5 million in 2005, and continues to raise. Net income is 1,5 billion. In the ERP market, SAP has 12 million users, and more than 100,000 licences set up. The...

28 févr. 2008
doc

Nissan

Case study - 5 pages - Business strategy

The name NISSAN Motor Co. appeared for the first time in 1934 from a company called Jidosha-Seizo Kabushiki-Kaisha, a combination of several automotive ventures and the Brand DATSUN. Nissan was the pioneer of the development of new automobile technology in the 1970s. It knew a very fast growth...

27 févr. 2008
doc

British Petroleum Case

Case study - 8 pages - Business strategy

BP is one of the principal leaders of the European and the International oil market since the beginning of the year 1990. However, the group Britannic knows, a descent in its activity recently, and seeks to give again a new dash in its activity. We will examine in stages, the progression that...

27 févr. 2008
doc

Peru Hotel: A multiple level negotiation or how to fight for $1.5 per night

Case study - 18 pages - Business strategy

This story happened this summer. We were seven people, working as relief workers in Peru for a period of two months. We had been in Peru for 10 days. After arriving in Lima, we went to Huancayo, the first city where we studied different projects to invest money in. After one week, we travelled to...

27 févr. 2008
doc

Buying cakes and sodas for a party in an orphanage in Cambodia with a very limited budget

Case study - 9 pages - Business strategy

In November 2006, I went to Cambodia for 2 months as a volunteer for a French NGO called ASPECA Enfants d'Asie. I spent more than one month in one orphan center in Battambang in the north west of Cambodia, not far from the border with Thailand. My principal mission was to conduct an audit of the...

27 févr. 2008
pdf

Lego reconstruit

Case study - 46 pages - Business strategy

Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...

22 févr. 2008
doc

Why an information system or an information technology project could fail in an organization?

Essay - 9 pages - Business strategy

While the terms Information System and Information Technology are sometimes used interchangeably, they are two distinct concepts. The information system is an organized combination of several entities which stores, retrieves, transforms and disseminates information in an organization like a...

13 févr. 2008
doc

Importing mangos from Philippines to Europe (France)

Market study - 11 pages - Business strategy

Big scale production and world wide distribution of fruits are a relatively recent phenomenon that we actually attribute to the development of transportation systems, of intensive production techniques and of the conservation ways. While the tempered fruits market is growing very low and actually...

30 janv. 2008
doc

Vattenfall Nordic Heat: Strategy and control

Case study - 9 pages - Business strategy

Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...

23 janv. 2008
doc

Study of Renault's strategy

Case study - 11 pages - Business strategy

Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...

11 janv. 2008
doc

Etude du cas Google

Case study - 7 pages - Business strategy

Aujourd'hui, Google est plus considéré comme un outil quotidien utile que comme une grosse entreprise mondiale. En moins de dix ans, les résultats et profits de Google n'ont cessé d'augmenter, pour atteindre 8 milliards de dollars en 2005, et le prix de l'action a été multiplié par six depuis...

11 janv. 2008
doc

Coca Cola ads since its creation (period 1938-1952)

Case study - 13 pages - Business strategy

Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be worldwide...

10 janv. 2008
pdf

Starbucks

Case study - 8 pages - Business strategy

The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...

06 janv. 2008
doc

Operating methods in global business

Essay - 15 pages - Business strategy

When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...

03 janv. 2008
doc

Stem Task Report: Added Value/Value Selling

Case study - 15 pages - Business strategy

Visiting the showroom of a large printer and copier manufacturer, an attentive observer realizes that, although every copier has the same name tag on it, the design and the material used differ between products. This could be considered odd, as the products have the same colors and the...

30 déc. 2007
doc

How structure, culture and strategy are closely linked in organisations ? What implications does this have for modern organisations?

Essay - 5 pages - Business strategy

Successful Organizations are those who make good use of their culture and their structure and integrate them into any strategic planning. Strategy is in fact, the cornerstone to competitiveness and success. It is a direction and scope towards a long-term advantage and sustaining competitiveness,...

28 déc. 2007
doc

Walking the bear: "Danonizing" the Bolshevik Biscuit Factory

Case study - 12 pages - Business strategy

It is largely claimed that a large part of mergers and acquisitions fails. The reasons for these failures are numerous, but one of the most important ones, is the difficulty to deal with different management and organizational cultures. It is explained in the case study about Danone, when it...

23 déc. 2007
doc

Manix - environmental analysis: Objectives and strategy formulation

Case study - 6 pages - Business strategy

Manix is a brand belonging to Ansell, a company operating in three business segments (professional health care division, consumer health care gloves and occupational division for gloves and clothing worn for protection). Manix is developed in the consumer health care division, which also supplies...