Abstract
Located in Central Europe, Poland is a country of 38 million people in an area of 312,000 km². The country is bordered by Germany to the west, the Czech Republic and Slovakia to the south, Ukraine, Belarus and Lithuania to the east, and the Baltic Sea and Kaliningrad Oblast to the north. In 1989, Poland abandoned its communist policy and the Third Republic of Poland was established. Member of the NATO since 1999, the European Union since 2004, and the Shengen Agreement since the end of 2007, Poland is today more than ever part a strong partner and a strong economic market. With a growth in GDP of 5% annually, a decrease in unemployment over the years, strong market and relative low wages, Poland constitutes one of the biggest destinations for international businessmen looking to extend their market, set up base in Europe at lower costs or find valuable partnerships. According to KPMG, “80% of Poland's current investors are content with their choice and willing to reinvest”. Moreover, since 2005, Poland had witnessed an increase in FDI of 14%. That means that more people are investing more money in Poland, and that its attractiveness is at its height since the boom of the nineties after the change in politics.
In this report, we will discuss the different aspects of Polish culture, the way businesses are conducted, some advantages and inconveniences, and we will offer some recommendations to international managers who will be stationed there.
