A subversive anti-smoking campaign of the association of non-smokers Rights (TDR), February 2010

Abstract

This very subversive poster is the new anti-smoking campaign. It was launched at the beginning of the week and immediately started a huge controversy. No need to explain why. In this photo, young adults are represented smoking as if they were giving a blowjob under duress. It is quite obvious to understand why Roselyne Bachelot, French health minister, said yesterday that this campaign was 'totally inappropriate'.