Design: Identification of museums
Case study - 20 pages - Communication
This assignment is divided into three parts. The first part consists of observing museums and how the route signings are. In the second part, the task is more specific where we have to choose one of the four visited museums and make an analysis concerning their disadvantages and advantages in...
Communication strategy & plan: Cif case study
Case study - 13 pages - Communication
Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could make Cif appears as more usable, more easily and in...
Coca-Cola advertising since the 1970s
Case study - 8 pages - Communication
Coca-Cola is the world's best-known trademark, but the society is evolving and even though it is a multinational company, the firm has also to evolve. The biggest change is the advertising of the product or/and institutional advertising. In June 2004, Neville Isdell became the company's...
Skill assessment professional management : Reebok case
Case study - 9 pages - Communication
Micky Pant can be credited for introducing a novel and innovative tool into Reebok's advertising strategy. Viral marketing was at the time only superficially understood. How would you explain this technique to an uninformed audience? To what extent does it complement or replace traditional...
Ethics and Governance of Coca Cola
Case study - 6 pages - Communication
The Coca-Cola Company became an enterprise in 1892. It was invented by John Pemberton in 1886. It was inspired by the recipe for Mariani wine, a blend of Bordeaux wine and coca leaf created by the Corsican chemist Angelo Mariani in 1863. The first sale took place in Atlanta on May 8, 1886. In the...
The communication strategy of la Française Des Jeux
Case study - 16 pages - Communication
?La Française Des Jeux' organizes and operates the lottery in France. It is a public company (société d?economie mixte). The state holds 72% of the capital. "La Française Des Jeux? has a monopoly for the organization and exploitation of lottery and sports bets games in our country. It has to...
Negotiating a sponsorship deal
Case study - 7 pages - Communication
Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area because we think it is very popular in today's world....
What is communication in terms of organizational behaviour?
Essay - 3 pages - Communication
In any organization, communication is a strategic activity and is not just used to inform about the company's goals and objectives. The role of communication within an organization is to share information about the strategic framework and knowledge, to facilitate exchanges between employees...
Why and how to use a shock image in an advertising campaign?
Essay - 17 pages - Communication
In the present society, advertising has become inevitable. It's quite impossible to stay more than 2 minutes without seeing or hearing an ad somewhere. Even at home, we're not anymore protected with the ads in our mail box, adds on the radio, the spams on the Internet and Televisions....
Communication channels in tourism
Essay - 18 pages - Communication
Tourism is becoming very important for promoting a region. It is easy to notice that many "regions? are promoted through diverse tourism bodies (State tourism commission, regional tourism organization or association from this region). For example, South Australia's website (Government of...
Middle East Communication: indigenous advertisements to a local country or region (2006)
Case study - 7 pages - Communication
The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...
Business communication: Miller Lite
Case study - 12 pages - Communication
After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this mission, Miller Lite image has to change in...
Reputation theories and discussion on their usefulness in the practice of public relations and corporate communication
Essay - 6 pages - Communication
In a study conducted by Kevin Murray and Jon White (2005) that consisted of qualitative interviews with 14 CEOs and chairmen from leading UK corporations and international organizations, several findings established the role of reputation management and public relations as perceived by executive...
Business Communication
Essay - 14 pages - Communication
My company belongs to the computer security domain of activity. We sell a product range named CalyxSuite which contains an SSO product (Single Sign On), CalyxCrypto which encrypts data, and CalyxAdmin which allows making a distant security management from a single post. To find the information I...
Advertising and communication: Action against hunger case
Case study - 20 pages - Communication
For this paper, I have decided to study the Integrated Marketing Communications campaign of the French non-governmental association: "Action against Hunger" (Lutte Contre la Faim). I have chosen this organization because its core activities have humanitarian aims which have special...
Integrated Marketing communications - publié le 03/04/2008
Presentation - 27 pages - Communication
Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right message, in the right way, to the right people, in...
Buzz marketing: How has this communication strategy revolutionized marketing communication approaches, and what are its limits?
Essay - 8 pages - Communication
Internet has become a necessary channel to advertise. Studies have shown that Internet represents a huge market. This new media is also an opportunity to get rid of classical advertisement strategy. Quite a number of tools have been developed online to facilitate communication and advertisements...
The rebranding of BP
Case study - 10 pages - Communication
Founded in 1908 as the Anglo-Persian Oil Company, BP has transformed itself from the humble beginning of a local oil company into a global energy group. Its operations are well established in six continents, with the sale of its products in over 100 countries (Christiansen). Upstream, BP is...
Knowledge management - Richard Florida and the raise of the creative class
Essay - 8 pages - Communication
Globalization, coupled with the technologies of communication, has changed our world deeply in less than twenty five years. Richard Florida, the American urban studies theorist, offers interesting analyses of these phenomena by studying what he called the creative class. Florida acquired his PhD...
Critical communication mistakes by United Airlines
Case study - 11 pages - Communication
On the morning of September 11, United Airlines saw their future change before their eyes. Overall, 18 United Airlines employees and 93 passengers were killed in the crashes. At 9:30 am, the Federal Aviation Administration grounded all airplanes, closed all airports nationwide and diverted some...
Creating a marketing communication campaign for the entertainment industry
Case study - 9 pages - Communication
Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special party in Düsseldorf with a special program....
Marketing communication: Nescafe
Case study - 11 pages - Communication
This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the Netherlands. Developing a marketing plan forces the company...
L'Oreal: communication and advertising strategy
Case study - 10 pages - Communication
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
IKEA: Analysis of the international communication campaign
Case study - 14 pages - Communication
Almost everyone has already been in an IKEA store. Every day the 250 IKEA branded stores receive more than 1 million visitors. One my therefore wonder how this brand in yellow and blue succeed so well in a market where there are so many competitors. What do its stores have more than what the...
Business communication: Vivendi
Case study - 10 pages - Communication
Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an important growth with emerging markets like India and...
Business communication: Netflix and Amazon.com
Case study - 9 pages - Communication
Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny new market for new growth opportunities. The...
Corporate web communication: Lastfm
Case study - 13 pages - Communication
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users and...
Should companies integrate corporate blogs into their communication strategies?
Essay - 19 pages - Communication
This article focuses on analysing the phenomenon of the corporate blogs which have recently come up in France; it intends to understand the role(s) they play within the global communication strategy. The balance between expected benefices and potential risks is random as this tool, diverted from...
How does marketing communication build and maintain strong brand?
Essay - 12 pages - Communication
The challenge for a lot of companies nowadays is to adapt their traditional functions and operations to the new world. They have to integrate marketing. Today, it is important to build a relationship with the customers. This is the key to finding, developing and having loyal customers, so...
Marketing communication plan of Smart
Case study - 14 pages - Communication
The formal launch of Smart was cancelled in 1998 due to safety reasons and errors in the process of marketing. However, after two years of continuously promoting and marketing Smart, the sales finally picked up. Overwhelmed by this success, Smart launched its other models that seemed as original...
