Abstract
If it is based on informal variables, corporate culture can be materialized in the form of a charter annexed to the rules of procedure, displayed in local and distributed to new employees, for example. Also, if large structures are familiar, smaller only very rarely mastered and can neither develop nor make it an asset. In terms of image on the one hand, it has the advantages that it either internally or externally with consumers. It is indeed a source of cohesion and motivation for employees and limit conflicts. From customers, it conveys a positive image and it can develop a sense of closeness may become a selection criterion.
