Abstract
Coca-Cola is one of the most famous and successful brands all over the world. The Coca-Cola Company is a large multinational enterprise, operating in about 200 countries. This can be considered as the quintessential global corporation. We could more likely use the terms "multi-local" company as operations differ from one country to another. The company presents its main brand with a "local face" in every country where it is sold, which can be simply summarized in the famous marketing philosophy "think globally, act locally". Human Resource Management is a strategic function in an international organization. In the case of the Coca-Cola Company, HRM is different in every country where the company does business. The global firm has a philosophy of a free local management. As I will not be able to study the HRM practices in all the countries where Coca-Cola is established, I decided to focus on the HRM policy in its home country, the United-States. We will critically go through the main elements of the HRM strategy as it is in the US.
