Abstract
"Join Le PAL's 'Objective Season 2025: One Day, Talents' campaign and become part of a dynamic team that values biodiversity, inclusion, and well-being at work. Discover a seasonal job that's more than just a uniform - it's an immersive experience that combines team spirit and personal growth. Meet us at our Job Dating Day and kick-start your summer with a meaningful career. Explore opportunities for students, seasonal workers, and job seekers. Visit our career site to learn more and apply now!"
Extract
[...] - The HR project manager is in charge of tracking registrations, sorting out applications and transformation rates. - From my side, as the HR manager, I coordinate everything, I make sure the day runs smoothly and I monitor the feedback to adjust the actions if needed. Concrete methods of follow-up: To measure the results, we use simple and accessible tools. The applications are followed up via a shared Excel spreadsheet, candidate feedback is collected through a Google form sent after the event, and visibility statistics are manually recorded on our networks via hashtags and comments. [...]
[...] - Content to be published on the career site - Section "Working at PAL" Title : Working at PAL, it's much more than a seasonal job Working at PAL is not just about wearing a uniform and welcoming visitors. It's living a collective experience, in an exceptional setting, with people who share the same values: respect, commitment, mutual aid, and good humor. Each year, more than 350 seasonal workers join our team to bring the park to life, at the heart of the Allier. What they retain? A family atmosphere, a tight-knit team, and the feeling of being useful, in their place, respected. Many return, some for 5 or 6 seasons. [...]
[...] In order to objectively evaluate the impact of the job dating day organized by Le PAL, it is essential to design a HR dashboard that combines quantitative data, qualitative data, and segmentation of targeted audiences. This dashboard is a strategic tool that allows for adjusting communication, recruitment, and employer brand development actions based on observed results. The use of 350 seasonal workers for a base of 100 permanent employees requires a surgical approach to HR communication, especially during periods of labor shortages. Objectives of the dashboard 1. Measuring the performance of the communication campaign related to the job dating day. 2. Identify the channels and messages that generated the most engagement and applications. 3. [...]
[...] The goal is simple: to recruit as many high-performing and motivated seasonal workers as possible. You offer a campaign of communication to highlight this day. You specify: the actors, external partnerships, deadlines, and costs. Communication Campaign - PAL Job Dating Day Title of the campaign: "Objective season 2025: one day, talents"" Introduction : In a sector marked by a strong seasonality and growing tensions on the labor market, the PAL is facing a major HR challenge: recruiting a large number of qualified seasonal workers, motivated and in line with the company's values every year. [...]
[...] - Moments of conviviality, because we don't live only to work. - And above all? a unique atmosphere. Joining the PAL is embarking on a human adventure, intense, and often unforgettable. It's leaving with memories full of your head, new friends, and sometimes even a whole new life project. So if you want your summer job to have meaning, adrenaline, crazy laughter, and a real team spirit: on t'attend. Question A job dating day will be organized within the PAL. [...]
