Abstract
The first Starbucks store opened in the 1970 in Seattle in the US. It was at first, just a coffee beans retailer. About ten years later, Howard Schultz joined the company, and after a business trip in Italy in 1983 where he discovered the concept of coffee bars, he tried to introduce it to the Board of Directors, as an idea to develop Starbucks. However, they rejected the idea, and two years later, Howard Schultz left the company to develop his own business, and thanks to its success, he finally bought Starbucks' name and assets. In fact, all of his retail outlets that were developed following the model of coffee bars became Starbucks, instead of Il Giornale.
