Abstract
Pasta Pasta is a fast food restaurant that will offer different combos that main products are pastas. I will offer a large choice of pastas and sauces that will enable the customer to create its own meal; the consumer will also have the opportunity to add cheese. Pasta Pasta aims at offering a more nutritional food than its competitors; consumer will have the opportunity to take away or to eat in. This new venture will provide high profit margins based on pastas which are really cheap ingredients and easy to prepare.
This type of restaurant encounters a high demand especially in a student city like Waterloo; in fact the consumers don't focus their attention on cooking at home and usually prefer to eat something that is fast eating and healthy. The consumer will find in this offer many advantages: the service will be quick and will provide to most of the students healthy food; I want to differentiate myself from other fast food restaurants main based on burgers, fries or pizzas. My goal is to make the students discover the variety of plates you can make with pastas.
