Abstract
Virgin Energy is a service company that permits customers to purchase buy ?fuel' (unleaded & diesel) at an optional and revolutionary price ("Virgin Price") in advance. However, this facility is available only within the UK. We will begin by offering a wide variety of price indexes for term contracts. The term contracts range from 2 months, 4 months, 6 months and 12 months through a Virgin Oil card system. Our objectives for the long and short term perspectives include: -
? To provide an opportunity for the end- users to fix their fuel price. This is the first time that such an opportunity has been granted.
? Increase brand recognition and acknowledge the fact that the customer is the king and hence, involve the customer in the revolutionary price fixing of its own fuel consumption.
? To attain a reputation for reliable services across the UK border.
? To attain the designation and role of being the first non oil related company (upstream and downstream) which is active in the oil industry. Thus continuing to acknowledge that the company is the market leader in this service.
? To be in a position to develop a reputation for proposing a different offer with a large selection of alternatives in the purchase of fuel via our service. However, it should be noted that the best partners and their expertise that is available in the industry will be utilized.
? By bridging the breach of the price monopoly system by Majors (old "Seven sisters") in order to prepare the launch of Virgin Fuels (biofuel oriented company).
? To enhance the reputation and enrich the goodwill of Virgin which is well known for its high quality and service (marketing & sales focus).
? To realize the dream of exporting our services in a confident manner across the global. The realization of this dream should first be able to target the European terrain through the modem of the Virgin brand.
