Abstract
The main change of the century is that local markets are not big enough for industries. The future of any company that wants to be bigger than its competitors is to go international. Selling a product won't be the hardest of things that companies will have to face while going international, but the cultural adaptation will be one of the hardest things. There are different kinds of adaptation, the product adaptation, the administrative and law adaptation, and the cultural adaptation that can be the one where facing a client as the one while creating a subsidiary somewhere. In this report, we will study the cultural adaptation basing our analysis on the 5 cultural dimensions of Geert Hofstede. These 5 dimensions come from an analysis done by Geert Hofstede while working at IBM and trying to understand the employees attitudes at IBM worldwide. Even if we will go through more details during the analysis, it is from now important to know that the 5 cultural dimensions of Geert Hofstede help individuals and companies to understand, analyze and compare the culture of different countries. To support our analysis we will look at the Accenture strategy towards international markets. How did they become one of the leaders in their sector? And how did they manage to be present everywhere in the world?
