Abstract
I chose the Danone SA Company because it is one of the biggest French established companies, and it is important to study the business model of a company as successful as Danone's. It is a food company, and I think that it is very exposed to different risks due to the nature of the products they sell and their life cycle. The products can deeply impact the health of the customers. We saw the example of Danone's water in under developed countries. This factor adds a new dimension to the risk management policy of the group that indeed becomes more complex. The Danone Company is a global player of the food industry. It is present in several countries around the world. All those factors add new risks, thereby threatening the Company. The nature of its products, the regulations in the different countries, the production of the trademarks, different other activities that are generated by Danone are more and more risks, which once reunited form a terrible machine that has to be studied and destroyed day after day.
