HR Direction: Addressing Declining Sales and Low Morale at Maynard Limited
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Maynard Limited, declining sales, low morale, leadership, training, process review, online sales, quality control department
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Abstract
This document outlines the problematic situations faced by Maynard Limited, a small neighborhood grocery store in Quebec, and proposes solutions to address declining sales and low morale among employees. The company's executive director, Mr. Letendre, will need to demonstrate leadership to provoke a change in mentality within the company. The review of management practices and the implementation of a training program for sales department employees are crucial steps in improving productivity and employee morale. The company must also study the impact of online sales and the ease of access to different sections for customers, as well as redefine the tasks of the quality control department to become a technical support center for production workers.
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[...] Employees cannot define their own performance objectives and the work done is not varied enough according to of respondents in the survey. The mode of remuneration of production employees (hourly) can also have an impact on employee morale, as this mode of remuneration does not encourage employee performance. This problem is at two levels, operational and administrative. To summarize at three levels: Strategically, there is a problem of declining sales due to new players in the field. The modern company does not have many solutions to solve this problem. [...]
[...] Workers will have the opportunity to obtain promotions as trainers and be responsible for the continuous training of workers for new tasks, as well as the proper functioning of the system and the admission of missions by workers. The HR department must question the employees to find a recognition program that works for the majority of them and then comes the step of implementing it. Rewards can be a means to reduce absenteeism (such as, a bonus for the least absent employees). Then, a different method of remuneration is a proposed solution to encourage motivation and fight absenteeism. A profit-sharing, is a solution to consider. [...]
[...] Laviolette should play a major role in the power of Maynard limited. However, it is reported that: « The power within the company is centralized in the hands of the DGA, Mrs. Boisvert, and the sales director, Mrs. Moren.z. » (DEROSSI, 2009). Pierre made a statement that also justifies that there is a problem at the level of power sharing within the company: Pierre has long thought about this problem; he has understood that the DGA has not informed the president of the project in question correctly and voluntarily. [...]
[...] A business strategy could consist of partnering with other companies in the same sector to increase its market share. On an administrative level, the problems to be solved are notably at the level of the absence of workers. It is essential to know the costs of these multiple absences that will contribute to reducing the company's profits. Evaluating the causes of absenteeism in a precise manner must be a priority to determine the solutions to be implemented. Why do workers not come to work? Is it a problem of interest? [...]
[...] To know, the administrative and operational will have solutions that will be intertwined with each other. Review the control processes with the help of the operations and production departments, the modifications will be made on the administrative level, then these processes will be sent to the employees. Maynard Limited could take inspiration from market cases and thus redefine the main tasks of the quality control service and become the technical support center for workers within the production pole. Thus, in addition to the six-month design deadline, it is also realistic to add a month to the training and acquisition of essential knowledge for employees to use the website. [...]
