Abstract
Founded in 1802, ‘DuPont puts science to work by creating sustainable solutions essential' to improve human life. Present in more than 70 countries, DuPont offers diversified and innovative products in many fields from agriculture to home construction.
A machine has many components. Having efficient components is not enough to run a machine. It needs a sort of lubricant to make it coherent. DuPont is like a big machine which knows how to strengthen its brands (ingredient brand) and how to connect them with brand image (corporate strategy). In this case, we will delineate DuPont's corporate-combined-with-ingredient strategy.
