Abstract
Understanding diverse cultures is significant if one is to be socially astute, sensitive, and effective within complex cultural contexts. The Iceberg culture theory, if used correctly, can prove to be a meaningful tool that can assist in identifying important cultural similarities and differences. It is by building upon these culture theory conclusions that one can determine the existing cultural challenges and in response, the creative methods that one can use to ease the noted cultural distinctions. Applying culture theory is relevant and can be used to examine Valley Farms International, a case study describing international business within a culturally dynamic environment. In addition to applying culture theory to the Valley Farms International case study, culture theory can further be applied on a more personal and interactive level. The group, namely Stephane Marin, Kevin Sullivan, and Leona Hancharek then become the specimens for this culture theory examination. It is only through the practical application of culture theory that the true intricacies and wonders of cultural diversity are made manifest. Valley Farms International abounds with examples of cultural differences; it is by delving further into the case that one can fully understand the many facets of cultural difference and its influence in the business environment. In examining the case of Valley Farms International, it is important to analyze the case by noting the applicable determinants of culture, followed by applying the Iceberg culture theory to draw out similarities and differences.
