Abstract
The Rus Build case is really interesting because it shows in an extreme version what happens when two different actors begin a joint venture. Russia and United States had a rich past of conflicts. It is two different views of the world : the communism and the capitalism but it is above all two visions of the company and the market.
A joint venture allows mixing the qualities of different actors for making a successful company. It is a real challenge of collaboration and thinking. It is also a challenge for designing new kind of organizations and entering in markets which are not yet developing as they can. It is a difficult but interesting way for making new businesses. The cultural issues are at the center of the questions and the company needs to measure, define, test, judge and find solutions for ensuring the future and the growth.
Rus build is a case of a joint venture between Fredericks Construction, Inc which is an American company and the Gribov Engineering Institute which is Russian. The joint venture is engaged in three businesses in Russia : the marketing of products in the construction industry, the management of large scale construction projects and the design and delivery of management training programs.
