Abstract
In this document, I deal with companies' inter-cultural management processes for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment.
In choosing the BMW Company, an international one, we will see that the history, evolution, structure, and policies are the base of each global operation, its scale and scope. Indeed, BMW is a European company that is making concerted efforts to address the issue of inter-cultural management. Its efforts have resulted from its multinational operations. This company has managed to carve out an enviable niche market for itself in the premium segment of the automobile industry through technological innovation.
Following the internationalization process, BMW is confronting the cultural differences of each market across the world. This analysis consists of the central issue related to cultural differences, a statement of the main problems, an analysis of each problem or issue, and a recommended course of action.
