Abstract
This paper examines strategic management, which includes business decisions and actions that define the organization's missions and objectives, determine the most effective utilization of organizational resources, select best ways of action to achieve its goals and missions, and seek to guarantee the effectiveness of the organization within the environment. Indeed, the performance of any business organization in the competitive economy highly relies on the quality of its management. This case study evaluates the management process, planning and goals and applies it to a practical case study of Starbucks, a Coffee Company. A goal is a future state for an organizational unit. Fixing goals is primordial for a company. Indeed, it allows to clarify decisions, motivate people, use the resources efficiently and help to measure the progress. At the heart of the Starbucks management style is Howard Schultz, the man who has built Starbucks company management and marketing strategies.
