Market study - Sales management and negotiation techniques: La Biosthétique

Abstract

La Biosthétique was founded by French scientist Marcel Contier in 1947. The company has its roots and the headquarter in Paris, while the research and the production are conducted in Pforzheim. Ever since it was founded, La Biosthétique has been run by the owners. After the death of Contier, Siegfried Wiser took over the company, which now he runs with his two sons Jean-Marc and Felix Wiser.