Abstract
In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the case was later settled. The pioneer of Starbucks, Howard Schultz has authored a book, ?Pour Your Heart into It', chronicling his perspective on the success of the company. The organization is noted for implementing its non-smoking policy at all its outlets, despite predictions that this would never succeed in markets such as Germany, where there are few restrictions on smoking elsewhere. The single outlet in Vienna, which has a smoking room, separated by double doors from the coffee shop itself, is the nearest the company has come to making an exception. However, Starbucks does not generally prohibit smoking in open-air seating areas.
